Social Media Trends You Need To Know in 2015

Social Media Trends You Need To Know in 2015

Social Media Trends You Need To Know in 2015 The social media landscape is always changing. It changes so fast that staying head of the game is a real challenge. With one quarter of the world’s population using social media, it’s in our best interest as developers and designers to stay ahead of the trends. There are several social media trends to look out for in 2015 that relate to running a website or web design business. This article will take a look at the trends that will make the biggest impact. Here is a list of things to look out Continue reading

Posting To Facebook From Your WordPress Website

Social Media Marketing

Posting To Facebook From Your WordPress Website Writing and publishing posts on WordPress takes enough time on its own. Having to then go to Facebook and post links can become so time consuming that it can be difficult to get it all done. When you add on top of that the need to schedule your posts for specific times, meaning you schedule each individual post, you might start to wonder how you have time to do anything else. Well, there are some ways around this that will save you time and keep you from having to go to Facebook and Continue reading

2015 Social Media Trends Web Designers Need to Know

2015 Social Media Trends

2015 Social Media Trends Web Designers Need to Know The social media landscape is always changing. It changes so fast that staying head of the game is a real challenge. With one quarter of the world’s population using social media, it’s in our best interest as developers and designers to stay ahead of the trends. There are several social media trends to look out for in 2015 that relate to running a website or web design business. This article will take a look at the trends that will make the biggest impact. Here is a list of things to look out Continue reading

What is the ROI of Social Media Marketing?

There is little doubt of the value of social media. You can gain a lot of readers and expand your brand. All of these efforts take a lot of time, so how do you know that what you’re getting back from your efforts is worth your time? What is your return on investment? Does its gain outweigh its cost? How valuable are social media shares? Measuring ROI with a textbook answer from a traditional business environment doesn’t always work when measuring the effectiveness of a social media campaign. It is difficult to get a precise measurement of everything involved in Continue reading

Social Media Marketing Essentials

Everyone knows that social media is an essential part of marketing in the digital era. How exactly to be successful at it has been a minefield of opinion, hyperbole, ignorance, and actual good advice. For those just starting out, or those who need to finally get serious about their social strategy, navigating that minefield is often a guessing game. Sometimes a “tip” or “trick” actually works; other times you just waste your time and money. In a bid to save you the time and money that others–myself included–have wasted over the last eight or so years, I’m going to spend today’s post relaying the few Continue reading

Get Followers on Twitter and FaceBook

Before we get too involved here, let’s answer one all-important question first: Why Do You Need Followers? The number of followers you have can really boost your ego and make you feel great (assuming it’s a good number, and not a bad number), but that’s not the main reason to get followers. As Kevin Lee of Buffer’s blog explains, one thing the number can do for you is tell you how far your message will spread. Gaining a following on the social networks is social proof. It shows others that what you’re doing works. If two companies are selling comparable Continue reading

3 Effective Ways To Ramp Up Your Social Media Marketing

The idea of connecting your business to social media networks is one that has gained serious importance over the last year or two. Google has already announced that they do factor in social media interaction to organic ranking algorithms. Bing often feeds in social media postings within search results. For the business that wants to take advantage of this, the idea of jumping in seems to be the right one. But if you’re not being smart about it, you could find your efforts getting lost in the mix of your competitors. Here are 3 effective ways to make your social Continue reading

Social Networking and Brand Awareness

Did you know that social networking not only offers you valuable brand awareness potential, but can have a heavy impact on your organic rankings for a variety of Google keywords? Managing your Facebook, Google+ or Twitter account isn’t just about posting your offering, but understanding your social network, which only an internet marketing professional truly understands. From social media marketing to video, the masses are out there, they just aren’t looking for you. With online marketing, you take your brand and your presence and put it in front of those that are interested in your product. With targeted strategies, online Continue reading

How to integrate Facebook login and comments with WordPress

How To Integrate Facebook Login And Facebook Comments With WordPress Welcome to the first of two posts I’ll be writing on social integration with WordPress. This first post will focus on WordPress and Facebook integration while next week’s post will focus on WordPress and Twitter integration. There is a lot to be gained by creating a closer relationship between your WordPress install and Facebook. Most obviously, when you make it easier for someone to connect with your site through a platform they’re already using, you’re encouraging more community engagement–whether that happens in the form of new user sign-ups, comments, or shares. Continue reading

Facebook Ads, Social Interaction

Facbook Ads are a good starting platform for the start of your social media marketing campaign. If you’re the big business that’s got a budget, then this post doesn’t necessarily pertain to you. For the small businesses on Hilton Head Island and around the country, we thought it was necessary to create this post before you decided to kick start your social media efforts. Social media is a finicky channel that, with lots of TLC and unique posts, can create a world of brand awareness. Unfortunately, outside of that, it doesn’t do a whole lot more. It’s for that reason Continue reading

The Secret Is In Facebook Apps

We’re not saying that we’re absolute geniuses when it comes to developing new and innovative apps for a Facebook page. But we are saying that we know there’s some pretty good value when it comes to utilizing apps on Facebook. Often utilized only by the most active social media users, Facebook apps are add-ons that anyone can implement on their page.  While some of them are free and some of them are not, they all have a value to one business or another. What do you see Facebook as? Simply a way to get your name out there? Something to Continue reading

Facebook Unveils New Graph Search

Facebook has long been known for unleashing massive tools to enhance social media as we know it. Today, Mark Zuckerberg, Facebook CEO, officially announced a service in beta called Graph Search. Based off of photos, places, interests and likes, Graph Search allows people to revisit all of the interactions that they’ve come across throughout their Facebook history. Graph Search allows users to navigate through data that your friends have posted on Facebook, as well as data that you’ve interacted with. Example search terms include, “friends who like horror movies”, or “what retail stores are in Hilton Head Island”. The project Continue reading

Bing and Facebook Get a Little Closer

Bing and Facebook have always had a good relationship. As you may or may not be aware, Bing’s search engine is used by Facebook for text ads and general web searching. Conversely, Bing introduced the social sidebar last year, which allows users to connect their Facebook account within Bing. The second most popular search engine has now enhanced their listings even more. On the heels of Facebook’s new Graph Search, Bing has upped the ante of social media marketing within search results, looking for news feed data regarding whatever search term you may be looking for. This means that the Continue reading

LinkedIn is the Adult FaceBook

Social Media Marketing

As I start my day each morning, I spend about 45 minutes reviewing the e-mails I have received from my LinkedIn contacts. Some are requests to connect, some are e-mails from individuals asking questions or inquiring about my company’s services and some are from the LinkedIn groups to which I belong. I repeat the same routine in the afternoon. I regard the 90 minutes or so that I use as one of the most important exercises of my working day. Although it seems like a lot of time to spend on one social media application, it is a very productive use of Continue reading