Has Google Penguin 3.0 Update Impacted Your Search Results?

Google Pengquin - SEO

To understand what the Google Penguin 3.0 update is, and what it’s intended to destroy, we must first understand its purpose. The original Google Penguin update was launched by Google in April 2012 and was intended to target and catch websites that were deemed to be “spamming search results.” Specifically, the update was geared to find websites that were either buying links or gathering them through link networks to increase a website’s Google ranking. Google Penguin 3.0 is an algorithm update, the fifth of its kind. It’s a mathematically automated cycling system with rules, guidelines, principles and restrictions. It’s not Continue reading

Local Business, Local Marketing

Paige Duewel of Marketing Solutions HHI is your Local Website Designer in Hilton Head! Your website, unless restricted by you, is visible to people around the world. Google’s dozens, possibly hundreds, of search  algorithm elements have come together to give you the chance for your site to rank for a variety of keywords, depending on your niche. It’s a sad truth that businesses that operate locally want to rank for terms that are far too generic to have an impact on their local business, which is what they thrive on. Local search has become a predominant player in the world of Continue reading

How Niche Marketing Can Help Your Business

The foundation of America is in the small business. The world is your oyster. Do those two statements sound grandiose and a bit overwhelming for your “little” small business? Well, yeah, they are. When marketing your business, think niche marketing. You don’t need the whole pie. You just need your slice of it. The tricky part is figuring out which slice you would like and then target those key words in all of your writing on your website. Each page on your site can target a different keyword or a couple of different key words. For example, the site http://berryremodeling.com Continue reading

Keyword Targeting, Not a Strategy, an Art

We have no doubt in our minds that our clients think like several web surfers around the world. When it comes to keyword targeting, our thought is no different. It’s fairly easy to guess what keywords people are using to find businesses just like yours. However, what we’re concerned about when it comes to your business is finding the keywords that are actually going to drive revenue. To help demonstrate, we’re going to create a business called “Bob’s Plumbing”. Bob wants to make sure he attracts the right people to his page, and we’re out to make sure Bob does Continue reading

How to get on Top of Local SEO

Your website, unless restricted by you, is visible to people around the world. Google’s dozens, possibly hundreds, of search algorithm elements have come together to give you the chance for your site to rank for a variety of keywords, depending on your niche. It’s a sad truth that businesses that operate locally want to rank for terms that are far too generic to have an impact on their local business, which is what they thrive on. Local search has become a predominant player in the world of online marketing, and it can be an effective tool when properly utilized. A Continue reading

Local Business and Local Search is Everything

Local Search is Everything to a Business. It’s not a secret that people use their mobile phones to do all kinds of surfing. But when we separate the difference between those that use a mobile device for everyday browsing and those that use them for finding local businesses, the numbers are staggering. If you were to look at your Google Analytics (and you have a good SEO plan in place), you’ll probably find that about 20-25% of your visitors overall are mobile. However, for many local businesses, it becomes clear that nearly 90% of your users could be looking for Continue reading