Tips On How to Attract Clients To Your Website

Attract Clients To Your Website

Your website must capture your audience’s attention enough to entice them to buy your product or pay for your services. Tips On How to Attract Clients To Your Website: Today’s consumer uses more than 60% of online resources (ie: your website) to determine whether or not to buy a product or select a service. Every business (or person) has a story to tell about your drive, your passion, and what sets you apart from the rest. Your story is what connects you with customers. Your website not only need to give a great first impression, but must also tell your Continue reading

SEO Best Practices in 2015

SEO, Google, Bing, Yahoo

WordPress SEO Best Practices In 2015 In the past five years, Google has changed the meaning of SEO (Search Engine Optimization) — and boy did she bring down the hammer! All those loopholes and black-hat methods were not only throw to the side, but they also received huge punishments including loss of ranking and even being banned from Google — ouch. Since the initial Google Panda update, web owners and SEO specialists alike have been scrambling to figure out just what Google wants from them in terms of white-hat (good) SEO practices. If you’re running a WordPress-based site or you Continue reading

Stop Throwing Money Away! We offer Flat Fee Programs

Time and time again, we see that the world of small business owners is being taken advantage of. With lack of knowledge in the internet marketing industry and a desire to quickly pull in internet revenue streams, business owners jump at what seems to be a valuable opportunity to create a website. With empty promises of an easy to use interface and an affordable monthly fee, businesses are sucked in one by one and their marketing dollars are literally thrown down the drain. Sites like web.com, wix, and others have strong SEO power, which allows them to show up for Continue reading

FRESH Website Content is a Must!

Google Wants Fresh Content

The brownies that you made last night taste so sweet in the morning! But brownies fresh out of the oven are even more heavenly! The same goes for website content. When you created the content and posted it on your website, the search engines salivated. Google just loves fresh content. Now you have a beautiful webpage that ranks highly. Then, while you turn your attention elsewhere, your competition writes fresh content and your website rankings fall. After a couple of weeks, the content Google once loved begins to taste stale.   What is the solution? Certainly remaking a website every month is not feasible. But Continue reading

Own Your Google Rankings and Local Search

The marketing industry is a tough one when it comes to traditional media methods. For years, large businesses have turned to online advertising as an affordable and trackable way to get their brand in front of customers. In the last five years, the biggest small businesses have taken the same route as advertising becomes less of a burden on the wallet. One of the great things that we’ve always loved about our clients is that their sites are successful. While we can’t help much when it comes to customer service (though most of the businesses we deal with do provide Continue reading

The Trifecta of Internet Marketing

What you need to know about SEO

There are lots of pages out there that focus on specific channels to help with one element of internet marketing or another. The problem that most small businesses will find with these service providers is that their services are astronomical, even out of budget range. For the business that needs a boost, there’s a need to make sure that you’ve got three basics covered in terms of growing your online presence. Web Design No matter how much of a presence you have on social media, local listings, and other resources, you need to have some sort of culmination. Your website Continue reading

Keyword Targeting, Not a Strategy, an Art

We have no doubt in our minds that our clients think like several web surfers around the world. When it comes to keyword targeting, our thought is no different. It’s fairly easy to guess what keywords people are using to find businesses just like yours. However, what we’re concerned about when it comes to your business is finding the keywords that are actually going to drive revenue. To help demonstrate, we’re going to create a business called “Bob’s Plumbing”. Bob wants to make sure he attracts the right people to his page, and we’re out to make sure Bob does Continue reading

The Elusive SEO Friendly URL

An SEO friendly URL is key to your business being found on the major search engines. Your domain URL needs to be memorable, easy to say, and contain a keyword pertaining to your business. We know there are lots of elements that come together to create complicated algorithms within major search engines. These algorithms essentially tie together several different parts of your website and allows the engine to “properly” rank your site among search results. From site speed, to content, to user engagement and everything in between, it takes a lot of time and attention to make sure that you’ve Continue reading

How to get on Top of Local SEO

Your website, unless restricted by you, is visible to people around the world. Google’s dozens, possibly hundreds, of search algorithm elements have come together to give you the chance for your site to rank for a variety of keywords, depending on your niche. It’s a sad truth that businesses that operate locally want to rank for terms that are far too generic to have an impact on their local business, which is what they thrive on. Local search has become a predominant player in the world of online marketing, and it can be an effective tool when properly utilized. A Continue reading

5 Ways to Write Better Blog Posts

Website Design Goals

Successful blogging drives qualified traffic to your website and helps establish you as an expert authority on subjects that are important to your clients. However, most blogs run into problems with a high bounce rates, meaning people that visit immediately leave, or that visitors aren’t converting into subscribers, leads or customers.These problems can be alleviated with some simple modifications to your blog posts that will make them more inviting for both new and returning visitors. 1. Write About Topics Relevant to Your Audience When you brainstorm your upcoming blog post topics make sure you cater to the needs of your Continue reading

What you Need to Know about SEO

If you’re reading this, you probably have a website. If you have a website, chances are you have search engine optimization (SEO) questions — namely, what does it takes to improve your site’s visibility with major search engines? You’re not alone. After all, it can be a confusing, acronym-laden world out there. SEO is a big topic, but it doesn’t have to keep you up at night. Our team of experts created this handy guide to answer your questions about on-page SEO elements, once and for all. We’re talking about a breakdown of all the important stuff. Think it’s too Continue reading

How to Rank for Local Search

While local search on major search engines has the power to make or break a business’ online efforts, it doesn’t have the same ranking factors as your usual website rankings. It’s easy for your ranking to change based upon several different elements that are often dependent on the user that is doing the searching. 1. Proximity on Local Search The biggest determining factor in your Google local search ranking is going to be your location in relation to the approximate location of the user. If you’re on the other side of town and your competition is right next door, you’ll Continue reading

Improving Your Website With Add-ons

You may think that your website is looking better than ever. Even if your site is old, you may think that  you’ve got the best one in town. But did you know that there is always a way to improve your website? Add-ons are a great way to start! The need for people to be able to communicate with your business is crucial when it comes to your web page. If you’re not providing them with enough resources to contact you, then you’re missing out on potentially valuable business opportunities. While your address and phone number are certainly important, people Continue reading

Why Blogging Matters – Google Likes Fresh Website Content!

It’s easy to leave your website be when you’re logging countless hours simply trying to keep your business afloat. However, in this day and age, a few keyword-friendly pages aren’t going to keep the traffic moving to your site. Blogs don’t need to be updated all day, every day, but you need to make sure that you’re able to keep the content on your website fresh, new and exciting every so often. Major search engines, including Google, Yahoo! and Bing, all use complex algorithms to determine where a site will rank organically. Part of that algorithm is the engagement that Continue reading

Bing and Facebook Get a Little Closer

Bing and Facebook have always had a good relationship. As you may or may not be aware, Bing’s search engine is used by Facebook for text ads and general web searching. Conversely, Bing introduced the social sidebar last year, which allows users to connect their Facebook account within Bing. The second most popular search engine has now enhanced their listings even more. On the heels of Facebook’s new Graph Search, Bing has upped the ante of social media marketing within search results, looking for news feed data regarding whatever search term you may be looking for. This means that the Continue reading

Marketing

Internet marketing isn’t something that you can just read about and get going. Well, you can, but what you’ll find is that you’ll focus on channels and use methods that aren’t considered best practices for your business. Every website functions differently, and the response from your users will reflect just how well your site and your business are performing online. It’s what you do with that response that most people don’t know about. Capitalizing on adjusting and optimizing your website performance is the biggest part of internet marketing, so you’ve got to make sure you have a solution that does Continue reading