What is the ROI of Social Media Marketing?

There is little doubt of the value of social media. You can gain a lot of readers and expand your brand. All of these efforts take a lot of time, so how do you know that what you’re getting back from your efforts is worth your time? What is your return on investment? Does its gain outweigh its cost? How valuable are social media shares? Measuring ROI with a textbook answer from a traditional business environment doesn’t always work when measuring the effectiveness of a social media campaign. It is difficult to get a precise measurement of everything involved in Continue reading

Social Media Marketing Essentials

Everyone knows that social media is an essential part of marketing in the digital era. How exactly to be successful at it has been a minefield of opinion, hyperbole, ignorance, and actual good advice. For those just starting out, or those who need to finally get serious about their social strategy, navigating that minefield is often a guessing game. Sometimes a “tip” or “trick” actually works; other times you just waste your time and money. In a bid to save you the time and money that others–myself included–have wasted over the last eight or so years, I’m going to spend today’s post relaying the few Continue reading

Get Followers on Twitter and FaceBook

Before we get too involved here, let’s answer one all-important question first: Why Do You Need Followers? The number of followers you have can really boost your ego and make you feel great (assuming it’s a good number, and not a bad number), but that’s not the main reason to get followers. As Kevin Lee of Buffer’s blog explains, one thing the number can do for you is tell you how far your message will spread. Gaining a following on the social networks is social proof. It shows others that what you’re doing works. If two companies are selling comparable Continue reading

3 Effective Ways To Ramp Up Your Social Media Marketing

The idea of connecting your business to social media networks is one that has gained serious importance over the last year or two. Google has already announced that they do factor in social media interaction to organic ranking algorithms. Bing often feeds in social media postings within search results. For the business that wants to take advantage of this, the idea of jumping in seems to be the right one. But if you’re not being smart about it, you could find your efforts getting lost in the mix of your competitors. Here are 3 effective ways to make your social Continue reading

10 Simple Ways to get Noticed on Google

Google+ has 400 million registered users, and over 100 million active ones, according to the company’s official announcements. (And 70% of the users are male. Odd.) So now we wonder: where are all these people? If you’ve checked your Google+ account recently, you may have noticed that it’s awkwardly silent. Maybe it’s because it’s still a new service, and people are trying to find their way around. Or maybe everybody is hiding in Communities or Hangouts, and you need a super-secret password to get in. Or maybe it’s because it has so many male users, and men don’t talk that Continue reading

The Top 9 Social Media Blogs You Should Be Reading Right Now

One of the best things we can do as social media marketers is to continue our growth and share information with others. Blogs are great for this. They help us stay in touch with others like us. They help us learn from each other and they help us share our knowledge. Social media advice is everywhere. With the many choices we have today it can be difficult knowing where to spend your time and effort in learning your craft and getting the latest news and tips. For this article, I have combed the net and found 9 of the best Continue reading

Social Networking and Brand Awareness

Did you know that social networking not only offers you valuable brand awareness potential, but can have a heavy impact on your organic rankings for a variety of Google keywords? Managing your Facebook, Google+ or Twitter account isn’t just about posting your offering, but understanding your social network, which only an internet marketing professional truly understands. From social media marketing to video, the masses are out there, they just aren’t looking for you. With online marketing, you take your brand and your presence and put it in front of those that are interested in your product. With targeted strategies, online Continue reading

How to integrate Facebook login and comments with WordPress

How To Integrate Facebook Login And Facebook Comments With WordPress Welcome to the first of two posts I’ll be writing on social integration with WordPress. This first post will focus on WordPress and Facebook integration while next week’s post will focus on WordPress and Twitter integration. There is a lot to be gained by creating a closer relationship between your WordPress install and Facebook. Most obviously, when you make it easier for someone to connect with your site through a platform they’re already using, you’re encouraging more community engagement–whether that happens in the form of new user sign-ups, comments, or shares. Continue reading

Tweets from WordPress

2015 Social Media Trends

How To Schedule Tweets For Your WordPress Blog Posts The Internet sees a constant bombardment of blog posts every day. With so much to read and consume, your posts can get lost in the chatter. Blog posts can get overshadowed by the news or the next big thing that’s ‘it’ for the moment. When this happens, your post can get brushed under the carpet to never be read again. Social media is a great way to inform your readers and followers of your blog updates. One of the favorites, and most effective, is Twitter. Rather than just tweeting at any Continue reading

Twitter Integration with WordPress

How To Integrate Twitter With WordPress Welcome to the second of my two-week mini-series on social integration with WordPress. Last week I covered how to integrate Facebook with WordPress. This week I’ll be focusing on integrating Twitter with WordPress. In my previous post I focused on two things: 1) Facebook comments; and 2) Social login/registration with Facebook. In today’s post I’ll show you how to do those same things (or in the case of commenting, a close approximation) with Twitter, but overall we’re going to cover a broader range of tools, plugins, and use cases than we did with Facebook. That’s because the Continue reading

Facebook Ads, Social Interaction

Facbook Ads are a good starting platform for the start of your social media marketing campaign. If you’re the big business that’s got a budget, then this post doesn’t necessarily pertain to you. For the small businesses on Hilton Head Island and around the country, we thought it was necessary to create this post before you decided to kick start your social media efforts. Social media is a finicky channel that, with lots of TLC and unique posts, can create a world of brand awareness. Unfortunately, outside of that, it doesn’t do a whole lot more. It’s for that reason Continue reading

The Secret Is In Facebook Apps

We’re not saying that we’re absolute geniuses when it comes to developing new and innovative apps for a Facebook page. But we are saying that we know there’s some pretty good value when it comes to utilizing apps on Facebook. Often utilized only by the most active social media users, Facebook apps are add-ons that anyone can implement on their page.  While some of them are free and some of them are not, they all have a value to one business or another. What do you see Facebook as? Simply a way to get your name out there? Something to Continue reading

The Twitter Concept

What made Dorsey’s idea stand out where others fizzled? Twitter is the latest and greatest short and simple way to share information about your business with the world! Tweet #MarketingHHI for more information! In the ocean that is hopeful internet startup companies, what is it that sets certain ideas apart and allows for phenomenal growth, sometimes virtually overnight? Does the idea really sell it, the approach, or simply the luck of the draw? While this success of Twitter may have seemed instant to users, it actually took founder Jack Dorsey years of trial-and-error during development, plus a lucky break that Continue reading

Why Did Twitter Succeed?

What made Dorsey’s idea stand out where others fizzled? Twitter is the latest and greatest short and simple way to share information about your business with the world! Tweet #MarketingHHI for more information! In the ocean that is hopeful internet startup companies, what is it that sets certain ideas apart and allows for phenomenal growth, sometimes virtually overnight? Does the idea really sell it, the approach, or simply the luck of the draw? While this success of Twitter may have seemed instant to users, it actually took founder Jack Dorsey years of trial-and-error during development, plus a lucky break that Continue reading

Bing and Facebook Get a Little Closer

Bing and Facebook have always had a good relationship. As you may or may not be aware, Bing’s search engine is used by Facebook for text ads and general web searching. Conversely, Bing introduced the social sidebar last year, which allows users to connect their Facebook account within Bing. The second most popular search engine has now enhanced their listings even more. On the heels of Facebook’s new Graph Search, Bing has upped the ante of social media marketing within search results, looking for news feed data regarding whatever search term you may be looking for. This means that the Continue reading

LinkedIn is the Adult FaceBook

Social Media Marketing

As I start my day each morning, I spend about 45 minutes reviewing the e-mails I have received from my LinkedIn contacts. Some are requests to connect, some are e-mails from individuals asking questions or inquiring about my company’s services and some are from the LinkedIn groups to which I belong. I repeat the same routine in the afternoon. I regard the 90 minutes or so that I use as one of the most important exercises of my working day. Although it seems like a lot of time to spend on one social media application, it is a very productive use of Continue reading