SEO Best Practices in 2015

SEO, Google, Bing, Yahoo

WordPress SEO Best Practices In 2015 In the past five years, Google has changed the meaning of SEO (Search Engine Optimization) — and boy did she bring down the hammer! All those loopholes and black-hat methods were not only throw to the side, but they also received huge punishments including loss of ranking and even being banned from Google — ouch. Since the initial Google Panda update, web owners and SEO specialists alike have been scrambling to figure out just what Google wants from them in terms of white-hat (good) SEO practices. If you’re running a WordPress-based site or you Continue reading

Website Design Tips Essential for Small Business

A properly designed website can help a small online business reach unbelievable heights. It is essential for a concern to consider few important tips for optimizing the success level of a website about to be created or reassure them for an already existing one. Here are 5 website design tips essential for small business: 1. Images speak louder than words It must be taken in to consideration during making of a website that visuals are must haves instead of overloading the pages with unimportant text. Pictures can alone speak and express thousand times better than words. Images speak a common Continue reading

Optimizing your website for Holiday Sales

The holidays are upon us, and more than ever people are ditching the horrible mall traffic to shop from the comfort of their favorite internet browsers. Folks are opting out of the holiday hustle and bustle, and statistics are proving it! This year’s online store holiday sales in the US are expected to to hit $105 billion, which is an 11% increase from last year.What does this mean for you? If you have a product to sell, now is the absolute best time to take advantage of an online store for your website. From a design perspective, there are a Continue reading

4 Tips for Marketing Your Business during the Holidays

The holidays are a great time to get creative and bring additional revenue to your business with some holiday-inspired marketing. Here are 4 tips you can use right now to start capturing that extra seasonal revenue! Turn Your Product/Service Into the “Perfect Gift” If you want to make the most of seasonal spending turn your product or service into a gift with basic “perfect gift” messaging. Some examples: An hour consultation with a CPA would make the perfect gift for your friend that is thinking about opening a business. A manicure or pedicure makes the perfect gift for that new Continue reading

FRESH Website Content is a Must!

Google Wants Fresh Content

The brownies that you made last night taste so sweet in the morning! But brownies fresh out of the oven are even more heavenly! The same goes for website content. When you created the content and posted it on your website, the search engines salivated. Google just loves fresh content. Now you have a beautiful webpage that ranks highly. Then, while you turn your attention elsewhere, your competition writes fresh content and your website rankings fall. After a couple of weeks, the content Google once loved begins to taste stale.   What is the solution? Certainly remaking a website every month is not feasible. But Continue reading

The Trifecta of Internet Marketing

What you need to know about SEO

There are lots of pages out there that focus on specific channels to help with one element of internet marketing or another. The problem that most small businesses will find with these service providers is that their services are astronomical, even out of budget range. For the business that needs a boost, there’s a need to make sure that you’ve got three basics covered in terms of growing your online presence. Web Design No matter how much of a presence you have on social media, local listings, and other resources, you need to have some sort of culmination. Your website Continue reading

Keyword Targeting, Not a Strategy, an Art

We have no doubt in our minds that our clients think like several web surfers around the world. When it comes to keyword targeting, our thought is no different. It’s fairly easy to guess what keywords people are using to find businesses just like yours. However, what we’re concerned about when it comes to your business is finding the keywords that are actually going to drive revenue. To help demonstrate, we’re going to create a business called “Bob’s Plumbing”. Bob wants to make sure he attracts the right people to his page, and we’re out to make sure Bob does Continue reading

The Elusive SEO Friendly URL

An SEO friendly URL is key to your business being found on the major search engines. Your domain URL needs to be memorable, easy to say, and contain a keyword pertaining to your business. We know there are lots of elements that come together to create complicated algorithms within major search engines. These algorithms essentially tie together several different parts of your website and allows the engine to “properly” rank your site among search results. From site speed, to content, to user engagement and everything in between, it takes a lot of time and attention to make sure that you’ve Continue reading

How to get on Top of Local SEO

Your website, unless restricted by you, is visible to people around the world. Google’s dozens, possibly hundreds, of search algorithm elements have come together to give you the chance for your site to rank for a variety of keywords, depending on your niche. It’s a sad truth that businesses that operate locally want to rank for terms that are far too generic to have an impact on their local business, which is what they thrive on. Local search has become a predominant player in the world of online marketing, and it can be an effective tool when properly utilized. A Continue reading

3 Effective Ways To Ramp Up Your Social Media Marketing

The idea of connecting your business to social media networks is one that has gained serious importance over the last year or two. Google has already announced that they do factor in social media interaction to organic ranking algorithms. Bing often feeds in social media postings within search results. For the business that wants to take advantage of this, the idea of jumping in seems to be the right one. But if you’re not being smart about it, you could find your efforts getting lost in the mix of your competitors. Here are 3 effective ways to make your social Continue reading

What Is Bounce Rate, Is It Important, and How Do You Lower It?

It’s a phrase that all web owners are going to hear sooner or later. What exactly am I talking about? Bounce rate. Just about everyone has something say on the subject, but some information leaves people scratching their head. What is bounce rate really? How do I study it? Should I worry about lowering the bounce rate on my site(s)? These are all great questions that are worth finding and answer to. First things first, let’s talk about what this bounce rate thing is. What is Bounce Rate Anyway? Google defines Bounce Rate this way: Bounce Rate is the percentage Continue reading

10 Simple Ways to get Noticed on Google

Google+ has 400 million registered users, and over 100 million active ones, according to the company’s official announcements. (And 70% of the users are male. Odd.) So now we wonder: where are all these people? If you’ve checked your Google+ account recently, you may have noticed that it’s awkwardly silent. Maybe it’s because it’s still a new service, and people are trying to find their way around. Or maybe everybody is hiding in Communities or Hangouts, and you need a super-secret password to get in. Or maybe it’s because it has so many male users, and men don’t talk that Continue reading

What you Need to Know about SEO

If you’re reading this, you probably have a website. If you have a website, chances are you have search engine optimization (SEO) questions — namely, what does it takes to improve your site’s visibility with major search engines? You’re not alone. After all, it can be a confusing, acronym-laden world out there. SEO is a big topic, but it doesn’t have to keep you up at night. Our team of experts created this handy guide to answer your questions about on-page SEO elements, once and for all. We’re talking about a breakdown of all the important stuff. Think it’s too Continue reading

How to Rank for Local Search

While local search on major search engines has the power to make or break a business’ online efforts, it doesn’t have the same ranking factors as your usual website rankings. It’s easy for your ranking to change based upon several different elements that are often dependent on the user that is doing the searching. 1. Proximity on Local Search The biggest determining factor in your Google local search ranking is going to be your location in relation to the approximate location of the user. If you’re on the other side of town and your competition is right next door, you’ll Continue reading

Getting Started With WordPress

WordPress is one of the most valuable tools for getting your small business online. Those little 5-page package deals are a thing of the past. Especially when you can have unlimited pages, plugins, and customization right at your fingertips with the WordPress interface. However, if you don’t know what you’re looking at, it’s easy to get lost, thinking it’s just another technical way to create a website. We want to make the process simple for you. We know you don’t always have time to sit there an learn something that we’ve studied inside and out, even to make the simplest Continue reading

The Secret Is In Facebook Apps

We’re not saying that we’re absolute geniuses when it comes to developing new and innovative apps for a Facebook page. But we are saying that we know there’s some pretty good value when it comes to utilizing apps on Facebook. Often utilized only by the most active social media users, Facebook apps are add-ons that anyone can implement on their page.  While some of them are free and some of them are not, they all have a value to one business or another. What do you see Facebook as? Simply a way to get your name out there? Something to Continue reading

Why Blogging Matters – Google Likes Fresh Website Content!

It’s easy to leave your website be when you’re logging countless hours simply trying to keep your business afloat. However, in this day and age, a few keyword-friendly pages aren’t going to keep the traffic moving to your site. Blogs don’t need to be updated all day, every day, but you need to make sure that you’re able to keep the content on your website fresh, new and exciting every so often. Major search engines, including Google, Yahoo! and Bing, all use complex algorithms to determine where a site will rank organically. Part of that algorithm is the engagement that Continue reading

Marketing

Internet marketing isn’t something that you can just read about and get going. Well, you can, but what you’ll find is that you’ll focus on channels and use methods that aren’t considered best practices for your business. Every website functions differently, and the response from your users will reflect just how well your site and your business are performing online. It’s what you do with that response that most people don’t know about. Capitalizing on adjusting and optimizing your website performance is the biggest part of internet marketing, so you’ve got to make sure you have a solution that does Continue reading