Creative Website Design For Small Business

Creative Website Design For Small Business

A properly designed website can help a small online business reach unbelievable heights. It is essential for a concern to consider few important tips for optimizing the success level of a website about to be created or reassure them for an already existing one. Here are 5 website design tips essential for small business: 1. Images speak louder than words It must be taken in to consideration during making of a website that visuals are must haves instead of overloading the pages with unimportant text. Pictures can alone speak and express thousand times better than words. Images speak a common Continue reading

Tips On How to Attract Clients To Your Website

Attract Clients To Your Website

Your website must capture your audience’s attention enough to entice them to buy your product or pay for your services. Tips On How to Attract Clients To Your Website: Today’s consumer uses more than 60% of online resources (ie: your website) to determine whether or not to buy a product or select a service. Every business (or person) has a story to tell about your drive, your passion, and what sets you apart from the rest. Your story is what connects you with customers. Your website not only need to give a great first impression, but must also tell your Continue reading

Website Design Tips Essential for Small Business

A properly designed website can help a small online business reach unbelievable heights. It is essential for a concern to consider few important tips for optimizing the success level of a website about to be created or reassure them for an already existing one. Here are 5 website design tips essential for small business: 1. Images speak louder than words It must be taken in to consideration during making of a website that visuals are must haves instead of overloading the pages with unimportant text. Pictures can alone speak and express thousand times better than words. Images speak a common Continue reading

Optimizing your website for Holiday Sales

The holidays are upon us, and more than ever people are ditching the horrible mall traffic to shop from the comfort of their favorite internet browsers. Folks are opting out of the holiday hustle and bustle, and statistics are proving it! This year’s online store holiday sales in the US are expected to to hit $105 billion, which is an 11% increase from last year.What does this mean for you? If you have a product to sell, now is the absolute best time to take advantage of an online store for your website. From a design perspective, there are a Continue reading

Stop Throwing Money Away! We offer Flat Fee Programs

Time and time again, we see that the world of small business owners is being taken advantage of. With lack of knowledge in the internet marketing industry and a desire to quickly pull in internet revenue streams, business owners jump at what seems to be a valuable opportunity to create a website. With empty promises of an easy to use interface and an affordable monthly fee, businesses are sucked in one by one and their marketing dollars are literally thrown down the drain. Sites like web.com, wix, and others have strong SEO power, which allows them to show up for Continue reading

Web Design and Modern Technology

With modern technology, you can make your website look fantastic with all of the latest plugins, JavaScript, flashing logos etc….  But, if the basic goal of your website is to advertise your product and service, then these add-ons might actually be hurting you, rather than impressing your viewers.  A basic, streamlined and easy to navigate site is much more impressive to your viewers. For example, all of your sub pages should be easily reached from your home page.  If you have three layers of pages, then the third layer (perhaps an order form) should be simply reached on the second Continue reading

Does your website capture and convert?

Your website must capture your audience’s attention enough to entice them to buy your product or pay for your services. Today’s consumer uses more than 60% of online resources (ie: your website) to determine whether or not to buy a product or select a service. Every business (or person) has a story to tell about your drive, your passion, and what sets you apart from the rest. Your story is what connects you with customers. Your website not only need to give a great first impression, but must also tell your story on your website in a way that invites Continue reading

WordPress Web Design

You’ve probably seen countless pages that use WordPress for their website platform. The fact is that in an ever-changing world of technology, it’s easy for your older website to get lost among the millions out there that have decided to go with WordPress’ open-source technology for both designing and maintaining their website. There are several reasons behind the movement, and each business owner has their own insight. WordPress is User Friendly Unless you know code, it’s often difficult to edit files on the fly. With WordPress, designers and business owners alike have a platform that’s easy to navigate, while those Continue reading

Do you have a Mobile Friendly Website?

Do you know if your website is responsive? Can you access all of your website pages without having to “Pinch and Zoom”? Do you have a mobile friendly website design? By 2016, over 10 billion web surfers will be on a mobile device… Is your website ready? If you answered “No” or “I don’t know”… There’s endless lingo that gets tossed around the internet marketing world, and while it might be a bunch of jibberish to you, it makes complete sense to us. In our last post, we wrote about your site being mobile friendly. We got endless feedback with Continue reading

The Elusive SEO Friendly URL

An SEO friendly URL is key to your business being found on the major search engines. Your domain URL needs to be memorable, easy to say, and contain a keyword pertaining to your business. We know there are lots of elements that come together to create complicated algorithms within major search engines. These algorithms essentially tie together several different parts of your website and allows the engine to “properly” rank your site among search results. From site speed, to content, to user engagement and everything in between, it takes a lot of time and attention to make sure that you’ve Continue reading

Why You Can’t Afford Not To Have a Website

Right now, someone needs your services. Right now, someone is looking online for your services. Right now, someone is finding your competition online. Right now, you’re losing valuable business opportunities. While newspaper and phone book advertising was once considered a valuable resource, the mediums by which people find us have changed drastically from less than 20 years ago. Today, the power of the world wide web has begun to take control of how people find us. But for the business that doesn’t have a web presence, you don’t know what you’re missing out on. If you’ve never had a website Continue reading

Think a Mobile Website Design Isn’t Important? Think Again

Mobile Search Devices

As of the end of 2013, there were more than 10 billion mobile phone users worldwide. By the time you finish reading this article, another 400 will be added to the list. Most of the business owners that come to us for help aren’t always looking for their first website, but wondering why they’re having trouble connecting with their target audience. It doesn’t take much research to realize that more than 80% of those who reach out to us have simply let their website and its ability to have an impact on their business and bottom line go to the Continue reading

What does it Cost to run a WordPress Website?

What’s The Real Cost Of Running A WordPress Site? WordPress is a free software content management system. But just because it’s free doesn’t mean there isn’t a cost involved. There are a lot of little costs that can add up to a lot. Costs such as domain, hosting, and so forth are obvious and expected, but what about those other costs? Costs that are not always considered upfront and can cause you to spend more than you intended? What about the time it takes to learn WordPress? What is the total cost of ownership; the true and complete cost of Continue reading

Thinking Mobile Friendly Website? Time to Be Responsive!

Mobile Website Design

Is your site a mobile friendly website? There’s endless lingo that gets tossed around the internet marketing world, and while it might be a bunch of jibberish to you, it makes complete sense to us. In our last post, we wrote about your site being mobile friendly. We got endless feedback with questions asking about what mobile devices sites would be friendly for. The answer in short is…all of them! Through CSS and HTML5, we’re proud to offer responsive website design. It’s not only mobile-friendly, but it’s tablet-friendly, desktop-friendly, and friendly for any resolution that you could possibly imagine. The Continue reading

Why Modern Web Design Matters

With consumers doing more internet research than ever before utilizing local businesses, modern web design has taken the forefront of marketing efforts for small businesses across the country. Unfortunately, a small business usually has limited resources to handle such a major undertaking. For that reason, several small business owners choose to push forward with their older designs in the hopes that their current organic rankings will keep the business afloat until such time that they have the necessary man power for redesign. This endless waiting game becomes a sinkhole for many businesses, not because your design is old, but because Continue reading

Improving Your Website With Add-ons

You may think that your website is looking better than ever. Even if your site is old, you may think that  you’ve got the best one in town. But did you know that there is always a way to improve your website? Add-ons are a great way to start! The need for people to be able to communicate with your business is crucial when it comes to your web page. If you’re not providing them with enough resources to contact you, then you’re missing out on potentially valuable business opportunities. While your address and phone number are certainly important, people Continue reading

Salon 5200 Gets a Makeover

Salon 5200

We recently had the pleasure of working with one of the finest Hair Salons in the Lowcountry. Salon 5200 is the proud recent recipient of the Reader’s Choice award, voted as being the finest in their industry year after year. It’s only fair that they represent that class and elegance with a proper website. When asked to review, we came to find that while the site had lots of design features to it, it was a single page website. Additionally, much of the content on the site was in the form of text. Noting that we appreciated their look, we Continue reading

Why are Websites So Important?

When searching to find a service or product, a majority of people begin and end their search online websites… Why? The internet offers easy access to an array of shared knowledge – the good, the bad, and everything in between. While most visitors stumble upon multiple websites before they decide “this is my choice,” converting a visitor to a customer is the goal. Adaptability is Key… Is your website Mobile Friendly? Do you have to “Pinch and Zoom”? Responsive websites are absolutely imperative. Having a website that can be pulled up on any device is so important; we made it Continue reading

The Importance of Affordable Web Design

At Marketing Solutions HHI, we’ve helped dozens of customers give their website a fresh new look. We’re also able to create a website on an affordable level, while still offering professional services that can give the client a site that will last them for years to come. While we’d like to believe that we have a relatively inexpensive plan in place to help small and local businesses, we know they’re always on the hunt for something less expensive. The versatility of content management systems and those who support them and help them grow is growing by the day. Complicated programming Continue reading

What’s the difference between WordPress.com and WordPress.org?

The question of whether to go with WordPress.org or WordPress.com is a common one, and has been covered before. I’ll try my best not to repeat what’s already out there on the topic. However, I will go over some neat-o features that you may not know about WordPress.com (if you’re very used to using WordPress.org, or even another blogging site, like Tumblr, for instance). To conclude, I’ll also explain what makes the WordPress.org software so special. WordPress.com: the side of blogging you never knew about WordPress.com is undoubtedly going to be a content-focused domain where bloggers (i.e., content creators) hang Continue reading

Why Blogging Matters – Google Likes Fresh Website Content!

It’s easy to leave your website be when you’re logging countless hours simply trying to keep your business afloat. However, in this day and age, a few keyword-friendly pages aren’t going to keep the traffic moving to your site. Blogs don’t need to be updated all day, every day, but you need to make sure that you’re able to keep the content on your website fresh, new and exciting every so often. Major search engines, including Google, Yahoo! and Bing, all use complex algorithms to determine where a site will rank organically. Part of that algorithm is the engagement that Continue reading

Understanding WordPress Heirarchy

In WordPress, pages are stitched together from different template files. Each template file represents another part of the page, and together they make up all of the content of your individual pages, pulled from the WordPress admin. However, which template file is actually selected is based on a fairly robust hierarchy, with a naming convention at it’s root. In this hierarchy, a default template is replaced by template files that are more specific. But this is probably best demonstrated by an example. Suppose a user visits the page “http://yoursite.com/author/paige”. First, WordPress will search for the template labeled author-paige.php. If that file doesn’t Continue reading

Why Choose WordPress over Weebly

wordpress web design

WordPress vs Weebly: Customization Meets Drag-and-Drop We have many choices in today’s world of publishing platforms. Most platforms attempt to offer a wide variety of publishing features to meet many needs including websites, blogging, and eCommerce. WordPress is a popular choice for all three of these needs. But another choice is Weebly. Let’s take a look at what’s involved in getting both platforms off the ground, turn them into a blog, a website, and add eCommerce. We’ll discover their basic features as well as pros and cons along the way. WordPress WordPress is a publishing platform that allows you to Continue reading

Making The Leap And Figuring It Out As You Go

Hey, I’m Paige Duewel, a digital strategist that helps entrepreneurs and small businesses to bring their ideas to life online…. I know, pretty vague, right? The thing is, web design is really only a small part of what I do, and it took me a few years to really understand what I was doing differently than other designers. Making The Leap I took the leap and became my own business owner. I knew if I was going to continue to push my career and skills to new heights, it was time to have more control and flexibility over my projects, Continue reading