Jetpack has been around for awhile now, but that doesn’t make it old hat. Since its original release, the plugin has seen quite a few updates including new features added and a nice logo facelift for a more brandable product.
Aesthetics aside, the Jetpack plugin has a lot of impressive features that are effective ways to boost both site speed, readership, and much more.
Reasons To Use The Jetpack Plugin
1) It Was Created By The Minds Behind WordPress.com
Jetpack is a product from Automattic — the same team behind things like WordPress.com, VaultPress, PollDaddy, and Askimet. With a well-rounded team of creative and talented people collaborating on a single plugin, it’s hard to ignore the plugin altogether.
2) Features Will Continue To Be Added and It Will Continue To Be Updated
The Jetpack is an evolving product, therefore, it will continue to see features added to it. Most recently, it has seen features added to it like the Related Posts and Site Verification options.
And since it comes from a solid company, you can rest assured that the plugin will be updated to keep up with bug fixes and WordPress core updates — something that doesn’t always happen with other plugins.
3) Consolidates Some Your Plugin Needs Into One Single Plugin
Why use 4 different plugins when you could use one to accomplish the same thing? Jetpack has some amazing features within the plugin that could eliminate your need for other plugins that you’re currently using in your back-end.
This could slim down the need for updates across a variety of your plugins and eliminate the need for multiple plugins.
Why You May Not Want To Use Jetpack
Jetpack has received some mixed reviews since its release. Some people love it, and others simply don’t like it. As it stands, I’m sort of in between with the plugin but I like it well enough to use on all the blogs I create and run.
For as much as I like the plugin, there are reasons why you may want to shy away from using it.
1) You Don’t Need or Want To Use Any Of The Features
This one seems pretty obvious, but it’s worth mentioning anyway. Jetpack comes with 33 features that you can use on your WordPress site, however, many people find that they just don’t want to use the features, or they already have plugins that they like that have many of the features that Jetpack contains. As that is the case, there’s really not point in using Jetpack.
Many WordPress installations will come with Jetpack, but if you don’t ever plan on using it, then the plugin is just a waste of space on your server. If you’re not going to be using any of the features in the plugin, then you should just delete it so that it’s not taking up any unnecessary space.
2) You’re Only Going To Use One Feature
Jetpack has a lot of features, and due to those features, the plugin itself is a pretty large plugin — or at least is can be if you include all the language files in your upload when you don’t plan on using them. (More on this below.)
If you’re not going use a lot of the Jetpack features on your WordPress site, then the plugin isn’t going to do you much good. It’d be like using an iPod as nothing more than a really expensive jump drive. Sure, it does the job, but why spend so much (or in this case, take up so much space on your server) on something when you’re not going to use it to its full potential?
If you only want to use one feature in Jetpack, then finding another plugin for that one option is probably a best.
The Best Features To Use In Jetpack In Order to Supercharge Your Site
Though it’s true that some of the features in Jetpack are not going to be something that everyone needs, there are some great ones that just about everyone should be using if they’re using the plugin.
Photon To Boost Page Load Speed
Activating Photon means that the images in your posts and pages are going to be served through the WordPress.com CDN (Content Delivery Network). This, like other CDNs, takes a lot of the loading pressure off your host and help your website load faster. Boo-yah!
Site Verification Tools
In order to track the traffic on your site or verify ownership on services like Google, Bing, and Pinterest Analytics, you generally have to copy and paste the code you’re given onto home page or try to figure out how to upload an HTML file to your site; it can get a get complicated.
With the verification tools in Jetpack, you can eliminate the hassle of figuring this out and just paste the given code into the designated area that Jetpack assigns.
Related Posts To Help Lower Bounce Rate
If your post has managed to keep your visitors’ attention long enough for them to make it to the very end of the post, then they obviously like what you have to say. Why not offer them the option to browse other posts on your blog so that they can find something else to read?
Not only will this help keep your visitors’ on your site longer, and thus lower bounce rate, but it will help them navigate your site with easy.
Monitor for Email Notifications of Downtime
Wouldn’t you hate it if you found out your site had been down for over and hour and no one notified you? Just think of how much traffic you’d lose! With the monitoring feature activated in Jetpack you can, at the very least, get an email notification that your site is experiencing downtime.
The early warning could be nothing to worry about, but if it persists, then you’ll get another email that will tell you that it may be time to contact your host provider. It’s just one more way to stay one step ahead of the game.
Custom CSS
If you know how to do a bit of code, then modifying the CSS on your website could be a nice touch for changing things up a bit. However, if you delete or change the CSS within your theme’s Stylesheet, then all your modifications are going to go out the window when the theme is updated.
Instead, it’s best to use a separate stylesheet where you can enter your modifications in order to override the existing ones in your theme’s stylesheet. Jetpack comes with a Custom CSS function that you can use to do just that. Simply activate it and you’re good to go.
Notifications
Like to know what’s happening on your site the moment something takes place? Then you’ll probably like the notifications feature in Jetpack. Not only does the feature setup a notification section in your WordPress Toolbar, but you can also be notified of comments made on your site via the WordPress for iSO app as they happen.
WP.Me Shortlinks
Shortlinks are nothing new in the online world, but now you can create a shortlink within your post that you can use in a tweet or in any other way you’d like.
Wrapping Up
While most people find that they will not need all the features in Jetpack, but there are a couple that are undoubtedly powerful.
The Photon CDN, for example, feature is limited but still a very effective tool to boosting site speed — something that is important for page rank and traffic. (*Fist pump*)The Related Posts feature is also something that should not be underestimated.
People like being guided through a website — especially one that they like the information on or may be new to. Featuring related posts at the bottom of your blog posts will keep people on your site longer as they navigate more of what your website has to offer. It’s a small feature, but its power for promoting sustained readership (aside from providing good content) is nearly unmatched in that regard.
When used properly, Jetpack really has the ability to supercharge your WordPress.org or .com blog. As time goes on, it will see more fixes and more features added to help it do just that.
