How Do I Get My Business To Page ONE of GOOGLE?

How Do I Get My Business To Page 1 of GOOGLE?

The words, “How Do I Get My Business To Page ONE of GOOGLE?” are some that we hear all too often. In the end, we certainly agree that showing up on Google for keywords that are specific to your business’ niche should be at the top of your priority list. But we feel the need to express how important it is to target all search engines whenever possible, and the latest ratings for comScore only help to drive our point home. Google has commanded well over 60% of the search share market for some time. However, for the first time Continue reading

Your Website Needs to be Modern and Fresh!

Blogging Helps Keep Your Website FRESH!

With consumers doing more internet research now, more than ever before utilizing local businesses, modern web design has taken the forefront of marketing efforts for small businesses across the country. Unfortunately, a small business usually has limited resources to handle such a major undertaking. For that reason, several small business owners choose to push forward with their older designs in the hopes that their current organic rankings will keep the business afloat until such time that they have the necessary man power for redesign. This endless waiting game becomes a sinkhole for many businesses, not because your design is old, Continue reading

Save Money on Website Design for your Business

How Does Your Website Represent Your Business?

At Marketing Solutions HHI, we’ve helped dozens of customers give their website a fresh new look. We’re also able to create a website on an affordable level, while still offering professional services that can give the client a site that will last them for years to come. While we’d like to believe that we have a relatively inexpensive plan in place to help small and local businesses, we know they’re always on the hunt for something less expensive. The versatility of content management systems and those who support them and help them grow is growing by the day. Complicated programming Continue reading

Why is Mobile Website Design SO Important?

Mobile Website Design

When searching to find a service or product, a majority of people begin and end their search with mobile websites… Why? The internet offers easy access to an array of shared knowledge – the good, the bad, and everything in between. While most visitors stumble upon multiple websites before they decide “this is my choice,” converting a visitor to a customer is the goal. Adaptability is Key… Is your website Mobile Friendly? Do you have to “Pinch and Zoom”? Responsive websites are absolutely imperative. Having a website that can be pulled up on any device is so important; we made Continue reading

How Google Analytics can help Increase Website Traffic

Google Analytics

For the average small business, a marketing budget is something that most only dream about. That being said, where there exists an opportunity to get a free marketing tool, there exists a chance to keep up with the bigger players in your industry. Google Analytics services like Omniture and Coremetrics can often come at a price that starts at a whopping $10,000 per year. It’s for that reason that Google Analytics has become a powerhouse, especially among smaller businesses. Most businesses that we interact with seem to be interested solely in their visits and where they’re getting traffic from, when Continue reading

Enhance Your Website With Add-Ons

You may think that your website is looking better than ever. Even if your site is old, you may think that  you’ve got the best one in town. But did you know that there is always a way to enhance your website? Add-ons are a great way to start! The need for people to be able to communicate with your business is crucial when it comes to your web page. If you’re not providing them with enough resources to contact you, then you’re missing out on potentially valuable business opportunities. While your address and phone number are certainly important, people Continue reading

Marketing Your Business Online and SEO

Marketing on a Budget

Online marketing isn’t something that you can just read about and get going. Well, you can, but what you’ll find is that you’ll focus on channels and use methods that aren’t considered best practices for your business. Every website functions differently, and the response from your users will reflect just how well your site and your business are performing online. It’s what you do with that response that most people don’t know about. Capitalizing on adjusting and optimizing your website performance is the biggest part of internet marketing, so you’ve got to make sure you have a solution that does Continue reading

Using Facebook Apps to Boost Your Facebook Pages

We’re not saying that we’re absolute geniuses when it comes to developing new and innovative apps for a Facebook page. But we are saying that we know there’s some pretty good value when it comes to utilizing apps on Facebook. Often utilized only by the most active social media users, Facebook apps are add-ons that anyone can implement on their page.  While some of them are free and some of them are not, they all have a value to one business or another. What do you see Facebook as? Simply a way to get your name out there? Something to Continue reading

Every Business needs a LOCAL Website Designer

Paige Duewel of Marketing Solutions HHI is your Local Website Designer in Hilton Head! A business that operates locally needs to think locally, and that includes the detail on your website. Thinking on a larger scale than your business operates on could be a waste of valuable time and marketing dollars. Optimized websites for local businesses should often contain localized keywords, including cities that you operate in. Your website, unless restricted by you, is visible to people around the world. Google’s dozens, possibly hundreds, of search  algorithm elements have come together to give you the chance for your site to rank Continue reading

A/B Testing Your Website

Website AB Testing

A/B Testing Your Website With WordPress: The What, Why, And How As most of you already know, a lot of time goes into planning and building a website. There is something rather exciting about taking that idea and then launching it into a viable site, but should your work stop there? Many, when venturing into the online world, do so with the intent of making money or driving leads on your site that turn into money. And even though good design and evergreen content is a major part of conversion, it can be easily stated that no website is perfect. Continue reading

Goal Setting for Website Designers

Website Design Goals

Running a business, even a web development business, without clear goals is like picking a direction and driving without knowing where you want to go. You can’t know if your destination is a good one or not – you just hope it is. You won’t even know when you get there. Obviously, it’s best to use a map and plan your destination. Setting clear and measurable goals is like having a roadmap that shows you the direction you should go. It helps you plan your trip and your destination. The Importance of Setting and Tracking Goals Goals have several benefits for Continue reading

The New Google Analytics and Using it to Your Advantage

The New Google Analytics

The New Google Analytics and Using it to Your Advantage For the average small business, a marketing budget is something that most only dream about. That being said, where there exists an opportunity to get a free marketing tool, there exists a chance to keep up with the bigger players in your industry. Google Analytics services like Omniture and Coremetrics can often come at a price that starts at a whopping $15,000 per year. It’s for that reason that Google Analytics has become a powerhouse, especially among smaller businesses. But the key to unlocking the full power of Google Analytics Continue reading

How Does Your Website Represent Your Business?

How Does Your Website Represent Your Business?

When searching to find a service or product, a majority of people begin and end their search online websites… Why? The internet offers easy access to an array of shared knowledge – the good, the bad, and everything in between. While most visitors stumble upon multiple websites before they decide “this is my choice,” converting a visitor to a customer is the goal. Adaptability is Key… Is your website Mobile Friendly? Do you have to “Pinch and Zoom”? Responsive websites are absolutely imperative. Having a website that can be pulled up on any device is so important; we made it Continue reading

How Affordable a Website Can REALLY Be…

How Affordable a Website Can REALLY Be...

At Marketing Solutions HHI, we’ve helped dozens of customers give their website a fresh new look. We’re also able to create a website on an affordable level, while still offering professional services that can give the client a site that will last them for years to come. While we’d like to believe that we have a relatively inexpensive plan in place to help small and local businesses, we know they’re always on the hunt for something less expensive. The versatility of content management systems and those who support them and help them grow is growing by the day. Complicated programming Continue reading

Blogging Helps Keep Your Website FRESH!

Blogging Helps Keep Your Website FRESH!

It’s easy to leave your website be when you’re logging countless hours simply trying to keep your business afloat. However, in this day and age, a few keyword-friendly pages aren’t going to keep the traffic moving to your site. Blogs don’t need to be updated all day, every day, but you need to make sure that you’re able to keep the content on your website fresh, new and exciting every so often. Major search engines, including Google, Yahoo! and Bing, all use complex algorithms to determine where a site will rank organically. Part of that algorithm is the engagement that Continue reading

Social Media Trends You Need To Know in 2015

Social Media Trends You Need To Know in 2015

Social Media Trends You Need To Know in 2015 The social media landscape is always changing. It changes so fast that staying head of the game is a real challenge. With one quarter of the world’s population using social media, it’s in our best interest as developers and designers to stay ahead of the trends. There are several social media trends to look out for in 2015 that relate to running a website or web design business. This article will take a look at the trends that will make the biggest impact. Here is a list of things to look out Continue reading

Creative Website Design For Small Business

Creative Website Design For Small Business

A properly designed website can help a small online business reach unbelievable heights. It is essential for a concern to consider few important tips for optimizing the success level of a website about to be created or reassure them for an already existing one. Here are 5 website design tips essential for small business: 1. Images speak louder than words It must be taken in to consideration during making of a website that visuals are must haves instead of overloading the pages with unimportant text. Pictures can alone speak and express thousand times better than words. Images speak a common Continue reading

You Need A Website Now

When searching to find a service or product, a majority of people begin and end their search online websites… Why? The internet offers easy access to an array of shared knowledge – the good, the bad, and everything in between. While most visitors stumble upon multiple websites before they decide “this is my choice,” converting a visitor to a customer is the goal. Adaptability is Key… Is your website Mobile Friendly? Do you have to “Pinch and Zoom”? Responsive websites are absolutely imperative. Having a website that can be pulled up on any device is so important; we made it Continue reading

Google Changes Logos Daily, Give Yours a Holiday!

Google Logos

Brand Your Business! Google Changes Logos Daily, Give Yours a Holiday! Don’t Be Afraid To Change With The Seasons There was a time when a company’s logo was a sacred thing, never to be altered or played around with – and certainly not several times a year. Yet as tablets and Smartphones continue to change the paradigm of how people interact with businesses, those old rules of familiarity aren’t quite as cut and dry. If Google has taught us anything, it’s that a company’s logo – no matter how iconic – can be manipulated without necessarily detracting from the brand. Continue reading

Has Google Penguin 3.0 Update Impacted Your Search Results?

Google Pengquin - SEO

To understand what the Google Penguin 3.0 update is, and what it’s intended to destroy, we must first understand its purpose. The original Google Penguin update was launched by Google in April 2012 and was intended to target and catch websites that were deemed to be “spamming search results.” Specifically, the update was geared to find websites that were either buying links or gathering them through link networks to increase a website’s Google ranking. Google Penguin 3.0 is an algorithm update, the fifth of its kind. It’s a mathematically automated cycling system with rules, guidelines, principles and restrictions. It’s not Continue reading

2015 Social Media Trends Web Designers Need to Know

2015 Social Media Trends

2015 Social Media Trends Web Designers Need to Know The social media landscape is always changing. It changes so fast that staying head of the game is a real challenge. With one quarter of the world’s population using social media, it’s in our best interest as developers and designers to stay ahead of the trends. There are several social media trends to look out for in 2015 that relate to running a website or web design business. This article will take a look at the trends that will make the biggest impact. Here is a list of things to look out Continue reading

Stop Throwing Money Away! We offer Flat Fee Programs

Time and time again, we see that the world of small business owners is being taken advantage of. With lack of knowledge in the internet marketing industry and a desire to quickly pull in internet revenue streams, business owners jump at what seems to be a valuable opportunity to create a website. With empty promises of an easy to use interface and an affordable monthly fee, businesses are sucked in one by one and their marketing dollars are literally thrown down the drain. Sites like web.com, wix, and others have strong SEO power, which allows them to show up for Continue reading

Local Business, Local Marketing

Paige Duewel of Marketing Solutions HHI is your Local Website Designer in Hilton Head! Your website, unless restricted by you, is visible to people around the world. Google’s dozens, possibly hundreds, of search  algorithm elements have come together to give you the chance for your site to rank for a variety of keywords, depending on your niche. It’s a sad truth that businesses that operate locally want to rank for terms that are far too generic to have an impact on their local business, which is what they thrive on. Local search has become a predominant player in the world of Continue reading

Web Design and Modern Technology

With modern technology, you can make your website look fantastic with all of the latest plugins, JavaScript, flashing logos etc….  But, if the basic goal of your website is to advertise your product and service, then these add-ons might actually be hurting you, rather than impressing your viewers.  A basic, streamlined and easy to navigate site is much more impressive to your viewers. For example, all of your sub pages should be easily reached from your home page.  If you have three layers of pages, then the third layer (perhaps an order form) should be simply reached on the second Continue reading

Groomingdales Saves Lost Cat!

Click here to read the Island Packet’s Article online. The hot and muggy morning of July 10th started like most of my mornings during the work week. I set out to my office at Randy May Electric on Hunter Road. This day, I’d be taking my beloved cat, Mr. Orange to the groomer next door. As I pulled the cat carrier out of the car, the carrier broke, allowing Mr. Orange to run free. Being an indoor cat, his first instinct was fear, and he darted for a nearby drain pipe. I enlisted in the help of some coworkers and Continue reading

Brand Management

Brand Management – Building a Better YOU Brand reinforcement and cross-marketing are essential in business; particularly in the business-to-customer (B2C) sector. Marketing Solutions HHI has the ability to help you maximize your end-dollar potential through a creative blend of marketing. Branding is not only about getting your target market to choose you over the competition, but it is about getting your prospects to see YOU as the only one that provides a solution to their problem. A good brand delivers the message clearly while confirming your credibility to your audience. Branding connects to your target prospects emotionally while motivating the Continue reading

The Trifecta of Internet Marketing

What you need to know about SEO

There are lots of pages out there that focus on specific channels to help with one element of internet marketing or another. The problem that most small businesses will find with these service providers is that their services are astronomical, even out of budget range. For the business that needs a boost, there’s a need to make sure that you’ve got three basics covered in terms of growing your online presence. Web Design No matter how much of a presence you have on social media, local listings, and other resources, you need to have some sort of culmination. Your website Continue reading

Why You Can’t Afford Not To Have a Website

Right now, someone needs your services. Right now, someone is looking online for your services. Right now, someone is finding your competition online. Right now, you’re losing valuable business opportunities. While newspaper and phone book advertising was once considered a valuable resource, the mediums by which people find us have changed drastically from less than 20 years ago. Today, the power of the world wide web has begun to take control of how people find us. But for the business that doesn’t have a web presence, you don’t know what you’re missing out on. If you’ve never had a website Continue reading

5 Ways to Write Better Blog Posts

Website Design Goals

Successful blogging drives qualified traffic to your website and helps establish you as an expert authority on subjects that are important to your clients. However, most blogs run into problems with a high bounce rates, meaning people that visit immediately leave, or that visitors aren’t converting into subscribers, leads or customers.These problems can be alleviated with some simple modifications to your blog posts that will make them more inviting for both new and returning visitors. 1. Write About Topics Relevant to Your Audience When you brainstorm your upcoming blog post topics make sure you cater to the needs of your Continue reading

3 Effective Ways To Ramp Up Your Social Media Marketing

The idea of connecting your business to social media networks is one that has gained serious importance over the last year or two. Google has already announced that they do factor in social media interaction to organic ranking algorithms. Bing often feeds in social media postings within search results. For the business that wants to take advantage of this, the idea of jumping in seems to be the right one. But if you’re not being smart about it, you could find your efforts getting lost in the mix of your competitors. Here are 3 effective ways to make your social Continue reading

Think a Mobile Website Design Isn’t Important? Think Again

Mobile Search Devices

As of the end of 2013, there were more than 10 billion mobile phone users worldwide. By the time you finish reading this article, another 400 will be added to the list. Most of the business owners that come to us for help aren’t always looking for their first website, but wondering why they’re having trouble connecting with their target audience. It doesn’t take much research to realize that more than 80% of those who reach out to us have simply let their website and its ability to have an impact on their business and bottom line go to the Continue reading

The Rules of Marketing On Google

How Do I Get My Business To Page 1 of GOOGLE?

We love developing sites that really show off what a client can do. But Google’s search algorithm is almost that of human thought. “Never judge a book by its cover” are words that the search engine powerhouse almost lives by. We work with sliders, backgrounds, and colors to be appealing to the human eye. But when it comes to web design, and how we piece together websites, the work goes so much deeper than that. Google LOVES – Connecting To Your Community A lot of the businesses that we work with are local businesses, which has made us specialists when Continue reading

Thinking Mobile Friendly Website? Time to Be Responsive!

Mobile Website Design

Is your site a mobile friendly website? There’s endless lingo that gets tossed around the internet marketing world, and while it might be a bunch of jibberish to you, it makes complete sense to us. In our last post, we wrote about your site being mobile friendly. We got endless feedback with questions asking about what mobile devices sites would be friendly for. The answer in short is…all of them! Through CSS and HTML5, we’re proud to offer responsive website design. It’s not only mobile-friendly, but it’s tablet-friendly, desktop-friendly, and friendly for any resolution that you could possibly imagine. The Continue reading

Why Modern Web Design Matters

With consumers doing more internet research than ever before utilizing local businesses, modern web design has taken the forefront of marketing efforts for small businesses across the country. Unfortunately, a small business usually has limited resources to handle such a major undertaking. For that reason, several small business owners choose to push forward with their older designs in the hopes that their current organic rankings will keep the business afloat until such time that they have the necessary man power for redesign. This endless waiting game becomes a sinkhole for many businesses, not because your design is old, but because Continue reading

Improving Your Website With Add-ons

You may think that your website is looking better than ever. Even if your site is old, you may think that  you’ve got the best one in town. But did you know that there is always a way to improve your website? Add-ons are a great way to start! The need for people to be able to communicate with your business is crucial when it comes to your web page. If you’re not providing them with enough resources to contact you, then you’re missing out on potentially valuable business opportunities. While your address and phone number are certainly important, people Continue reading

Marketing Communications

Marketing on a Budget

What we do BEST. Throughout the years, and our career paths, marketing has always played a major role in our lives. It’s the unavoidable inner-drive that says, “How can we make it bigger and better, and how can we create an identity and bring it to life?” We do not think success is the key to happiness, but rather happiness is the key to success. If you love what you are doing, you will be successful. At Marketing Solutions HHI, we are proud to invest over 20 years of experience and our love for marketing into each of our client’s Continue reading

Small Business Marketing and Your Budget

Small businesses clearly don’t have the capital to work with like large businesses. At the same time, there are those small business owners that realize the value that internet marketing can have on their bottom line. Ask any small business owner whether or not he’d invest in online marketing tactics and they’ll most likely give you the answer, “If it makes me money, I’ll invest in anything.” So for those that are slow to get on the online bandwagon, consider this: while you’re keeping your money in your pocket, your competition is driving more business to their bottom line than Continue reading

Brand your Business! Give Your Logo a Holiday

Brand Your Business! Don’t Be Afraid To Change With The Seasons There was a time when a company’s logo was a sacred thing, never to be altered or played around with – and certainly not several times a year. Yet as tablets and Smartphones continue to change the paradigm of how people interact with businesses, those old rules of familiarity aren’t quite as cut and dry. If Google has taught us anything, it’s that a company’s logo – no matter how iconic – can be manipulated without necessarily detracting from the brand. The search engine giant now employs an entire Continue reading

Marketing Problem Solvers

At Marketing Solutions, Hilton Head, we specialize in helping businesses develop and refine their brand message and identity in order to increase sales results. After all, it’s about telling a good story, having consumers relate, and making a sale. We will help you develop a successful brand using our creative/design processes, audience targeting, and campaign measurement. We routinely receive calls from prospective clients who already have existing marketing efforts, but looking for additional advice in pushing that product or service forward. Other clients may simply be seeking the feasibility research to determine the direction of the project or campaign. Our Continue reading

Why Did Twitter Succeed?

What made Dorsey’s idea stand out where others fizzled? Twitter is the latest and greatest short and simple way to share information about your business with the world! Tweet #MarketingHHI for more information! In the ocean that is hopeful internet startup companies, what is it that sets certain ideas apart and allows for phenomenal growth, sometimes virtually overnight? Does the idea really sell it, the approach, or simply the luck of the draw? While this success of Twitter may have seemed instant to users, it actually took founder Jack Dorsey years of trial-and-error during development, plus a lucky break that Continue reading

Why Blogging Matters – Google Likes Fresh Website Content!

It’s easy to leave your website be when you’re logging countless hours simply trying to keep your business afloat. However, in this day and age, a few keyword-friendly pages aren’t going to keep the traffic moving to your site. Blogs don’t need to be updated all day, every day, but you need to make sure that you’re able to keep the content on your website fresh, new and exciting every so often. Major search engines, including Google, Yahoo! and Bing, all use complex algorithms to determine where a site will rank organically. Part of that algorithm is the engagement that Continue reading