Stay top of mind with targeted emails

After you’ve grouped your subscribers together in different segments, it’s time to come up with a concept for the real estate emails you’ll send out. To make the most out of your email marketing, try to automate as many emails as possible.

You’ll want to have a mix of regular email marketing campaigns and automated workflows.

Regular campaigns:

  • Just sold properties
  • New or expired listings
  • Current events in town
  • Seasonal information
  • Updates

Seasonal events and festivities are a good excuse to host something for potential buyers and sellers.

Real Estate email marketing by Paige Duewel, Marketing Solutions HHI

Automated workflows:

  • Incentive email (e.g. when a subscriber signs up to receive a downloadable)
  • Welcome email
  • Relationship-building emails (a series of emails in which you introduce yourself, your service and what you can offer the subscriber)
  • Automated new listing alerts or a weekly/monthly round-up of what’s new on the market using RSS campaigns
  • Follow-up email after a meeting, viewing or sale
  • Referral or testimonial email for happy buyers
  • Drip campaigns (a series of emails to nurture customers, e.g. to get them from explorative to ready to buy)
  • Win-back campaigns for readers that haven’t shown any engagement with your emails lately

Automated email sequences are easy to implement with the right email marketing software.

About Paige Duewel

Paige Duewel, Local Small Business Entrepreneur and Owner of Marketing Solutions HHI offers Email Blasts, Social Media Marketing, SEO, Branding, Website Design and more!
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