Marketing Solutions HHI, Website Design Portfolio, A Brush With Passion. Unique websites for small business owners in Hilton Head, Bluffton, Beaufort. A Brush With Passion, Website Design by Marketing Solutions HHI
Paintings Hilton Head Website Design and SEO brought to you by Marketing Solutions HHI Contact Paige Duewel today! Cell: 843-422-5665 Email: paige@marketingsolutionshhi.com Website: https://marketingsolutionshhi.com/
Cross Island Medical Center, Hilton Head Website Design and SEO brought to you by Marketing Solutions HHI Contact Paige Duewel today! Cell: 843-422-5665 Email: paige@marketingsolutionshhi.com Website: https://marketingsolutionshhi.com/
List 4 Less Real Estate, LLC Website Design and SEO brought to you by Marketing Solutions HHI Contact Paige Duewel today! Cell: 843-422-5665 Email: paige@marketingsolutionshhi.com Website: https://marketingsolutionshhi.com/
Zak Furey, Male Model in Florida Website Design and SEO brought to you by Marketing Solutions HHI Contact Paige Duewel today! Cell: 843-422-5665 Email: paige@marketingsolutionshhi.com Website: https://marketingsolutionshhi.com/
Breakthrough Fitness Center, Hilton Head Website Design and SEO brought to you by Marketing Solutions HHI Contact Paige Duewel today! Cell: 843-422-5665 Email: paige@marketingsolutionshhi.com Website: https://marketingsolutionshhi.com/
It’s easy to leave your website be when you’re logging countless hours simply trying to keep your business afloat. However, in this day and age, a few keyword-friendly pages aren’t going to keep the traffic moving to your site. Blogs don’t need to be updated all day, every day, but you need to make sure that you’re able to keep the content on your website fresh, new and exciting every so often. Major search engines, including Google, Yahoo! and Bing, all use complex algorithms to determine where a site will rank organically. Part of that algorithm is the engagement that Continue reading
Small businesses clearly don’t have the capital to work with like large businesses. At the same time, there are those small business owners that realize the value that internet marketing can have on their bottom line. Ask any small business owner whether or not he’d invest in online marketing tactics and they’ll most likely give you the answer, “If it makes me money, I’ll invest in anything.” So for those that are slow to get on the online bandwagon, consider this: while you’re keeping your money in your pocket, your competition is driving more business to their bottom line than Continue reading
Posting To Facebook From Your WordPress Website Writing and publishing posts on WordPress takes enough time on its own. Having to then go to Facebook and post links can become so time consuming that it can be difficult to get it all done. When you add on top of that the need to schedule your posts for specific times, meaning you schedule each individual post, you might start to wonder how you have time to do anything else. Well, there are some ways around this that will save you time and keep you from having to go to Facebook and Continue reading
Brand Your Business! Google Changes Logos Daily, Give Yours a Holiday! Don’t Be Afraid To Change With The Seasons There was a time when a company’s logo was a sacred thing, never to be altered or played around with – and certainly not several times a year. Yet as tablets and Smartphones continue to change the paradigm of how people interact with businesses, those old rules of familiarity aren’t quite as cut and dry. If Google has taught us anything, it’s that a company’s logo – no matter how iconic – can be manipulated without necessarily detracting from the brand. Continue reading
To understand what the Google Penguin 3.0 update is, and what it’s intended to destroy, we must first understand its purpose. The original Google Penguin update was launched by Google in April 2012 and was intended to target and catch websites that were deemed to be “spamming search results.” Specifically, the update was geared to find websites that were either buying links or gathering them through link networks to increase a website’s Google ranking. Google Penguin 3.0 is an algorithm update, the fifth of its kind. It’s a mathematically automated cycling system with rules, guidelines, principles and restrictions. It’s not Continue reading
WordPress.org or WordPress.com? If you’re new to WordPress, it’s a common question and often one that needs a little explanation since the two get confused. In this post we’ll compare the two and look at their pros and cons. We’ll explore: The differences between WordPress.org and WordPress.com Compare each of their: Costs Freedoms and limitations Maintenance and development How to decide between WordPress.org and WordPress.com What is WordPress.org? The WordPress.org website. WordPress is open source blogging/CMS software that powers 22 per cent of the web, including this one. The software is a community-driven project and WordPress.org is where you can Continue reading
The holidays are upon us, and more than ever people are ditching the horrible mall traffic to shop from the comfort of their favorite internet browsers. Folks are opting out of the holiday hustle and bustle, and statistics are proving it! This year’s online store holiday sales in the US are expected to to hit $105 billion, which is an 11% increase from last year.What does this mean for you? If you have a product to sell, now is the absolute best time to take advantage of an online store for your website. From a design perspective, there are a Continue reading
2015 Social Media Trends Web Designers Need to Know The social media landscape is always changing. It changes so fast that staying head of the game is a real challenge. With one quarter of the world’s population using social media, it’s in our best interest as developers and designers to stay ahead of the trends. There are several social media trends to look out for in 2015 that relate to running a website or web design business. This article will take a look at the trends that will make the biggest impact. Here is a list of things to look out Continue reading
The holidays are a great time to get creative and bring additional revenue to your business with some holiday-inspired marketing. Here are 4 tips you can use right now to start capturing that extra seasonal revenue! Turn Your Product/Service Into the “Perfect Gift” If you want to make the most of seasonal spending turn your product or service into a gift with basic “perfect gift” messaging. Some examples: An hour consultation with a CPA would make the perfect gift for your friend that is thinking about opening a business. A manicure or pedicure makes the perfect gift for that new Continue reading
Your website must capture your audience’s attention enough to entice them to buy your product or pay for your services. Today’s consumer uses more than 60% of online resources (ie: your website) to determine whether or not to buy a product or select a service. Every business (or person) has a story to tell about your drive, your passion, and what sets you apart from the rest. Your story is what connects you with customers. Your website not only need to give a great first impression, but must also tell your story on your website in a way that invites Continue reading
Security is always top concern when you’re running a website. But… sometimes all the hubbub over hacking seems a little over the top. All the scary stories about big businesses like eBay, Target, Adobe, Steam, and others who have suffered big data breaches can feel like fear-mongering. Surely hackers won’t go after your website when they have such big fish to fry? The data, unfortunately, tells us otherwise. Smaller websites are hacked just as frequently as big ones, with almost half of small businesses reporting being hacked, their resultant costs averaging $8,700. And those are only the businesses who are Continue reading
Click here to read the Island Packet’s Article online. The hot and muggy morning of July 10th started like most of my mornings during the work week. I set out to my office at Randy May Electric on Hunter Road. This day, I’d be taking my beloved cat, Mr. Orange to the groomer next door. As I pulled the cat carrier out of the car, the carrier broke, allowing Mr. Orange to run free. Being an indoor cat, his first instinct was fear, and he darted for a nearby drain pipe. I enlisted in the help of some coworkers and Continue reading
Brand Management – Building a Better YOU Brand reinforcement and cross-marketing are essential in business; particularly in the business-to-customer (B2C) sector. Marketing Solutions HHI has the ability to help you maximize your end-dollar potential through a creative blend of marketing. Branding is not only about getting your target market to choose you over the competition, but it is about getting your prospects to see YOU as the only one that provides a solution to their problem. A good brand delivers the message clearly while confirming your credibility to your audience. Branding connects to your target prospects emotionally while motivating the Continue reading
What we do BEST. Throughout the years, and our career paths, marketing has always played a major role in our lives. It’s the unavoidable inner-drive that says, “How can we make it bigger and better, and how can we create an identity and bring it to life?” We do not think success is the key to happiness, but rather happiness is the key to success. If you love what you are doing, you will be successful. At Marketing Solutions HHI, we are proud to invest over 20 years of experience and our love for marketing into each of our client’s Continue reading
Marketing Solutions HHI can help breath life to project through branding, dynamic design, logos, and a multitude of marketing collateral. Marketing Solutions HHI delivers professional quality design with purpose. We work with designers and marketing professionals to bringing your message to life. Some our design work includes: logos, promotional materials, and web graphics. Creating a logo is the ultimate graphic design challenge. You have to express a company, a culture, a message and a philosophy and get it to look good in a space less than an inch across. A logo is the first impression people will get of a Continue reading
One of the fundamentals of running a WordPress website is knowing how and when to update the core files, plugins, and themes that comprise it. In the past updating WordPress, while still relatively easy, had a bit more guesswork than it does today. Since WordPress 3.7 was released automatic updates for minor and security releases have become standard. It is also now possible to receive major or core updates without the site admin doing anything. This of course takes the guess work out updating WordPress for many users; an undeniable benefit. However, auto updates for WordPress are not the right solution for Continue reading
An In-Depth Overview Of The ManageWP Dashboard It is no secret that setting up and managing a blog is time-consuming. But what if you could spend less time managing your WordPress site and more time on the important stuff? Sounds too good to be true, right? Well, actually, there is a tool that can help you do just that. Just what is that tool? Why, ManageWP, of course! Just What Is ManageWP? To put it plainly, ManageWP is a Dashboard Manager. But you’re probably wondering, “what the heck is that supposed to mean”? Well, it’s actually exactly what it sounds Continue reading
One of the best things we can do as social media marketers is to continue our growth and share information with others. Blogs are great for this. They help us stay in touch with others like us. They help us learn from each other and they help us share our knowledge. Social media advice is everywhere. With the many choices we have today it can be difficult knowing where to spend your time and effort in learning your craft and getting the latest news and tips. For this article, I have combed the net and found 9 of the best Continue reading
What’s The Real Cost Of Running A WordPress Site? WordPress is a free software content management system. But just because it’s free doesn’t mean there isn’t a cost involved. There are a lot of little costs that can add up to a lot. Costs such as domain, hosting, and so forth are obvious and expected, but what about those other costs? Costs that are not always considered upfront and can cause you to spend more than you intended? What about the time it takes to learn WordPress? What is the total cost of ownership; the true and complete cost of Continue reading
We love developing sites that really show off what a client can do. But Google’s search algorithm is almost that of human thought. “Never judge a book by its cover” are words that the search engine powerhouse almost lives by. We work with sliders, backgrounds, and colors to be appealing to the human eye. But when it comes to web design, and how we piece together websites, the work goes so much deeper than that. Google LOVES – Connecting To Your Community A lot of the businesses that we work with are local businesses, which has made us specialists when Continue reading
Shortcodes… Get the most of shortcodes in WordPress Chances are that if you’ve been using WordPress for a while then you’ve heard of something called a shortcode. Ok, that might be an understatement. If you’ve been using WordPress for a month then chances are you’ve already been using shortcodes left and right. It’s become common practice for shortcodes to be included as major selling points in themes on sites like Envato (among others). Any time a plugin does something requiring a complex function, they tend to offer a shortcode that drastically simplifies the process. So like I said, you’re undoubtedly Continue reading
How To Integrate Facebook Login And Facebook Comments With WordPress Welcome to the first of two posts I’ll be writing on social integration with WordPress. This first post will focus on WordPress and Facebook integration while next week’s post will focus on WordPress and Twitter integration. There is a lot to be gained by creating a closer relationship between your WordPress install and Facebook. Most obviously, when you make it easier for someone to connect with your site through a platform they’re already using, you’re encouraging more community engagement–whether that happens in the form of new user sign-ups, comments, or shares. Continue reading
Jetpack has been around for awhile now, but that doesn’t make it old hat. Since its original release, the plugin has seen quite a few updates including new features added and a nice logo facelift for a more brandable product. Aesthetics aside, the Jetpack plugin has a lot of impressive features that are effective ways to boost both site speed, readership, and much more. Reasons To Use The Jetpack Plugin 1) It Was Created By The Minds Behind WordPress.com Jetpack is a product from Automattic — the same team behind things like WordPress.com, VaultPress, PollDaddy, and Askimet. With a well-rounded Continue reading
How To Schedule Tweets For Your WordPress Blog Posts The Internet sees a constant bombardment of blog posts every day. With so much to read and consume, your posts can get lost in the chatter. Blog posts can get overshadowed by the news or the next big thing that’s ‘it’ for the moment. When this happens, your post can get brushed under the carpet to never be read again. Social media is a great way to inform your readers and followers of your blog updates. One of the favorites, and most effective, is Twitter. Rather than just tweeting at any Continue reading
How To Integrate Twitter With WordPress Welcome to the second of my two-week mini-series on social integration with WordPress. Last week I covered how to integrate Facebook with WordPress. This week I’ll be focusing on integrating Twitter with WordPress. In my previous post I focused on two things: 1) Facebook comments; and 2) Social login/registration with Facebook. In today’s post I’ll show you how to do those same things (or in the case of commenting, a close approximation) with Twitter, but overall we’re going to cover a broader range of tools, plugins, and use cases than we did with Facebook. That’s because the Continue reading
Facbook Ads are a good starting platform for the start of your social media marketing campaign. If you’re the big business that’s got a budget, then this post doesn’t necessarily pertain to you. For the small businesses on Hilton Head Island and around the country, we thought it was necessary to create this post before you decided to kick start your social media efforts. Social media is a finicky channel that, with lots of TLC and unique posts, can create a world of brand awareness. Unfortunately, outside of that, it doesn’t do a whole lot more. It’s for that reason Continue reading
WordPress is one of the most valuable tools for getting your small business online. Those little 5-page package deals are a thing of the past. Especially when you can have unlimited pages, plugins, and customization right at your fingertips with the WordPress interface. However, if you don’t know what you’re looking at, it’s easy to get lost, thinking it’s just another technical way to create a website. We want to make the process simple for you. We know you don’t always have time to sit there an learn something that we’ve studied inside and out, even to make the simplest Continue reading
We’re not saying that we’re absolute geniuses when it comes to developing new and innovative apps for a Facebook page. But we are saying that we know there’s some pretty good value when it comes to utilizing apps on Facebook. Often utilized only by the most active social media users, Facebook apps are add-ons that anyone can implement on their page. While some of them are free and some of them are not, they all have a value to one business or another. What do you see Facebook as? Simply a way to get your name out there? Something to Continue reading
We recently had the pleasure of working with one of the finest Hair Salons in the Lowcountry. Salon 5200 is the proud recent recipient of the Reader’s Choice award, voted as being the finest in their industry year after year. It’s only fair that they represent that class and elegance with a proper website. When asked to review, we came to find that while the site had lots of design features to it, it was a single page website. Additionally, much of the content on the site was in the form of text. Noting that we appreciated their look, we Continue reading
Top 6 Booking Plugins For WordPress Whether you run a hair salon, work as a consultant or manage a hotel, being able to make and book appointments is undoubtedly essential for business. With many of these types of businesses running a WordPress powered website, many business owners would like to offer the choice to customers that will allow them to book an appointment directly from their site, or at the very least, see their availability. If you’re looking for one of these options, then it may be time to consider using a booking plugin for your site. 3 Reasons Using a Booking Continue reading
Brand Your Business! Don’t Be Afraid To Change With The Seasons There was a time when a company’s logo was a sacred thing, never to be altered or played around with – and certainly not several times a year. Yet as tablets and Smartphones continue to change the paradigm of how people interact with businesses, those old rules of familiarity aren’t quite as cut and dry. If Google has taught us anything, it’s that a company’s logo – no matter how iconic – can be manipulated without necessarily detracting from the brand. The search engine giant now employs an entire Continue reading
How To White Label The WordPress Dashboard When it comes to customizing the WordPress experience just about every possibility has seemingly been explored. A perfect example of this is the wide variety of ways in which anyone can white label the WordPress software itself. Which, for those unfamiliar with the term, means replacing the WordPress branding elements with any brand you choose. This is a particularly helpful practice for anyone who uses WordPress to create websites for clients. It allows them to replace the standard WordPress branding elements with either their own or their client’s. As well as helpful elements Continue reading
Lazy Loading is a front-end development trick which delays the loading of content below the fold of a page until just before a user scrolls to it. You can think of it as the opposite of image preloading. It ensures that resources, especially those that carry more weight (images, videos, scripts), are only loaded when they have to be. Lazy loading can be used in a variety of different ways. You can chose to sprinkle the technique on and delay the loading of a single resource, like images, or you can implement it full-scale for your entire site with infinite scroll. Continue reading
For the average small business, a marketing budget is something that most only dream about. That being said, where there exists an opportunity to get a free marketing tool, there exists a chance to keep up with the bigger players in your industry. Google Analytics services like Omniture and Coremetrics can often come at a price that starts at a whopping $10,000 per year. It’s for that reason that Google Analytics has become a powerhouse, especially among smaller businesses. But the key to unlocking the full power of Google Analytics comes with knowing how to use it. Most businesses that Continue reading
What made Dorsey’s idea stand out where others fizzled? Twitter is the latest and greatest short and simple way to share information about your business with the world! Tweet #MarketingHHI for more information! In the ocean that is hopeful internet startup companies, what is it that sets certain ideas apart and allows for phenomenal growth, sometimes virtually overnight? Does the idea really sell it, the approach, or simply the luck of the draw? While this success of Twitter may have seemed instant to users, it actually took founder Jack Dorsey years of trial-and-error during development, plus a lucky break that Continue reading
At Marketing Solutions, Hilton Head, we specialize in helping businesses develop and refine their brand message and identity in order to increase sales results. After all, it’s about telling a good story, having consumers relate, and making a sale. We will help you develop a successful brand using our creative/design processes, audience targeting, and campaign measurement. We routinely receive calls from prospective clients who already have existing marketing efforts, but looking for additional advice in pushing that product or service forward. Other clients may simply be seeking the feasibility research to determine the direction of the project or campaign. Our Continue reading
What made Dorsey’s idea stand out where others fizzled? Twitter is the latest and greatest short and simple way to share information about your business with the world! Tweet #MarketingHHI for more information! In the ocean that is hopeful internet startup companies, what is it that sets certain ideas apart and allows for phenomenal growth, sometimes virtually overnight? Does the idea really sell it, the approach, or simply the luck of the draw? While this success of Twitter may have seemed instant to users, it actually took founder Jack Dorsey years of trial-and-error during development, plus a lucky break that Continue reading
The words, “I want to rank on Google for…” are some that we hear all too often. In the end, we certainly agree that showing up on Google for keywords that are specific to your business’ niche should be at the top of your priority list. But we feel the need to express how important it is to target all search engines whenever possible, and the latest ratings for comScore only help to drive our point home. Google has commanded well over 60% of the search share market for some time. However, for the first time in more than a Continue reading
Facebook has long been known for unleashing massive tools to enhance social media as we know it. Today, Mark Zuckerberg, Facebook CEO, officially announced a service in beta called Graph Search. Based off of photos, places, interests and likes, Graph Search allows people to revisit all of the interactions that they’ve come across throughout their Facebook history. Graph Search allows users to navigate through data that your friends have posted on Facebook, as well as data that you’ve interacted with. Example search terms include, “friends who like horror movies”, or “what retail stores are in Hilton Head Island”. The project Continue reading
Everything You Ever Wanted To Know About The WordPress Lightbox Before we go into any details at all, first things first: What’s a WordPress Lightbox?
Bing and Facebook have always had a good relationship. As you may or may not be aware, Bing’s search engine is used by Facebook for text ads and general web searching. Conversely, Bing introduced the social sidebar last year, which allows users to connect their Facebook account within Bing. The second most popular search engine has now enhanced their listings even more. On the heels of Facebook’s new Graph Search, Bing has upped the ante of social media marketing within search results, looking for news feed data regarding whatever search term you may be looking for. This means that the Continue reading
In WordPress, pages are stitched together from different template files. Each template file represents another part of the page, and together they make up all of the content of your individual pages, pulled from the WordPress admin. However, which template file is actually selected is based on a fairly robust hierarchy, with a naming convention at it’s root. In this hierarchy, a default template is replaced by template files that are more specific. But this is probably best demonstrated by an example. Suppose a user visits the page “https://yoursite.com/author/paige”. First, WordPress will search for the template labeled author-paige.php. If that file doesn’t Continue reading
YouTube is an incredibly powerful tool. It handles storing, encoding, compressing and playing videos so you don’t have to worry about compatibility across an ever-increasing number of browsers and devices. Adding YouTube videos to WordPress is fairly simple because of oEmbed support added in version 2.9. There are also plugins out there that can help you customize the look of your YouTube videos, organize them into galleries, and get the most out of media streaming on your site. In this article we’ll go over how to embed YouTube videos with WordPress out of the box, then move on to more Continue reading
ARE YOU READY FOR A COUNTDOWN? Every site launch needs buzz. To have a successful launch it is best to stir up some excitement. Build hype. Make some noise. Take some names. Create readers before the site is even launched, and then make them look forward to it. Create potential users for your new product so that you can have a knowledgeable market to sell to the day the product is released. And you can have your readers help you stir up that noise. Get them to talk about your new site on their blogs and social media networks. Get Continue reading
WordPress vs Weebly: Customization Meets Drag-and-Drop We have many choices in today’s world of publishing platforms. Most platforms attempt to offer a wide variety of publishing features to meet many needs including websites, blogging, and eCommerce. WordPress is a popular choice for all three of these needs. But another choice is Weebly. Let’s take a look at what’s involved in getting both platforms off the ground, turn them into a blog, a website, and add eCommerce. We’ll discover their basic features as well as pros and cons along the way. WordPress WordPress is a publishing platform that allows you to Continue reading
Hey, I’m Paige Duewel, a digital strategist that helps entrepreneurs and small businesses to bring their ideas to life online…. I know, pretty vague, right? The thing is, web design is really only a small part of what I do, and it took me a few years to really understand what I was doing differently than other designers. Making The Leap I took the leap and became my own business owner. I knew if I was going to continue to push my career and skills to new heights, it was time to have more control and flexibility over my projects, Continue reading
At Marketing Solutions HHI, we love to celebrate our clients, the websites we have designed, while showcasing their businesses across Social Media! If you are a Salon, Electrician, Plumber, Remodeling Contractor, Locksmith, Property Owners Association, Realtor, Pet Groomer, Flood Vent Manufacturer, Fitness Center, or more… Marketing Solutions HHI can create a website for you! Website Design for Weight Loss Programs and Products Website Design by Paige Duewel, Marketing Solutions HHI https://www.marketingsolutionshhi.com
