Now that you understand how much of an impact email marketing can have, it’s time to get started! If you’re starting from scratch, begin with creating an email newsletter. You can even sign up for newsletters from other agents to get ideas.
Starting an Email Newsletter for Your Real Estate Business
Think about the type of information that would be most useful to your clients and aim to include that information in your newsletter. You can share your own insights, articles from other experts and even featured listings.
The process isn’t too difficult, either. There are tools and websites that can help you design, send and manage your email campaigns. MailChimp is a great choice that’s easy to use and comes with all of the features you need to get started.
Tools like this will help you track how many people open your emails, how many readers click on your links and more. As you send more and more email newsletters you can begin to glean useful information from this data, which will allow you to improve your marketing tactics over time.
So, what are you waiting for?
Get started with email, and you just might be amazed by how easy connecting with clients becomes.
