Sellers expect different things from their real estate newsletter than people who are in the market to buy.
Tag this subscriber group and send targeted information about the housing market, the location they’re selling in, any increase or decrease in their home value or what homes around them sold well in the past month(s).
To gain more trust and to position yourself as an expert in your field, showcase what homes you’ve recently sold.
This gives the seller proof that their property is in good hands with you.