Category Archives: Blog

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The words, “How Do I Get My Business To Page ONE of GOOGLE?” are some that we hear all too often. In the end, we certainly agree that showing up on Google for keywords that are specific to your business’ niche should be at the top of your priority list. But we feel the need to express how important it is to target all search engines whenever possible, and the latest ratings for comScore only help to drive our point home. Google has commanded well over 60% of the search share market for some time. However, for the first time Continue reading →

With consumers doing more internet research now, more than ever before utilizing local businesses, modern web design has taken the forefront of marketing efforts for small businesses across the country. Unfortunately, a small business usually has limited resources to handle such a major undertaking. For that reason, several small business owners choose to push forward with their older designs in the hopes that their current organic rankings will keep the business afloat until such time that they have the necessary man power for redesign. This endless waiting game becomes a sinkhole for many businesses, not because your design is old, Continue reading →

At Marketing Solutions HHI, we’ve helped dozens of customers give their website a fresh new look. We’re also able to create a website on an affordable level, while still offering professional services that can give the client a site that will last them for years to come. While we’d like to believe that we have a relatively inexpensive plan in place to help small and local businesses, we know they’re always on the hunt for something less expensive. The versatility of content management systems and those who support them and help them grow is growing by the day. Complicated programming Continue reading →

When searching to find a service or product, a majority of people begin and end their search with mobile websites… Why? The internet offers easy access to an array of shared knowledge – the good, the bad, and everything in between. While most visitors stumble upon multiple websites before they decide “this is my choice,” converting a visitor to a customer is the goal. Adaptability is Key… Is your website Mobile Friendly? Do you have to “Pinch and Zoom”? Responsive websites are absolutely imperative. Having a website that can be pulled up on any device is so important; we made Continue reading →

For the average small business, a marketing budget is something that most only dream about. That being said, where there exists an opportunity to get a free marketing tool, there exists a chance to keep up with the bigger players in your industry. Google Analytics services like Omniture and Coremetrics can often come at a price that starts at a whopping $10,000 per year. It’s for that reason that Google Analytics has become a powerhouse, especially among smaller businesses. Most businesses that we interact with seem to be interested solely in their visits and where they’re getting traffic from, when Continue reading →

You may think that your website is looking better than ever. Even if your site is old, you may think that  you’ve got the best one in town. But did you know that there is always a way to enhance your website? Add-ons are a great way to start! The need for people to be able to communicate with your business is crucial when it comes to your web page. If you’re not providing them with enough resources to contact you, then you’re missing out on potentially valuable business opportunities. While your address and phone number are certainly important, people Continue reading →

Online marketing isn’t something that you can just read about and get going. Well, you can, but what you’ll find is that you’ll focus on channels and use methods that aren’t considered best practices for your business. Every website functions differently, and the response from your users will reflect just how well your site and your business are performing online. It’s what you do with that response that most people don’t know about. Capitalizing on adjusting and optimizing your website performance is the biggest part of internet marketing, so you’ve got to make sure you have a solution that does Continue reading →

We’re not saying that we’re absolute geniuses when it comes to developing new and innovative apps for a Facebook page. But we are saying that we know there’s some pretty good value when it comes to utilizing apps on Facebook. Often utilized only by the most active social media users, Facebook apps are add-ons that anyone can implement on their page.  While some of them are free and some of them are not, they all have a value to one business or another. What do you see Facebook as? Simply a way to get your name out there? Something to Continue reading →

The New Google Analytics and Using it to Your Advantage For the average small business, a marketing budget is something that most only dream about. That being said, where there exists an opportunity to get a free marketing tool, there exists a chance to keep up with the bigger players in your industry. Google Analytics services like Omniture and Coremetrics can often come at a price that starts at a whopping $15,000 per year. It’s for that reason that Google Analytics has become a powerhouse, especially among smaller businesses. But the key to unlocking the full power of Google Analytics Continue reading →

When searching to find a service or product, a majority of people begin and end their search online websites… Why? The internet offers easy access to an array of shared knowledge – the good, the bad, and everything in between. While most visitors stumble upon multiple websites before they decide “this is my choice,” converting a visitor to a customer is the goal. Adaptability is Key… Is your website Mobile Friendly? Do you have to “Pinch and Zoom”? Responsive websites are absolutely imperative. Having a website that can be pulled up on any device is so important; we made it Continue reading →

At Marketing Solutions HHI, we’ve helped dozens of customers give their website a fresh new look. We’re also able to create a website on an affordable level, while still offering professional services that can give the client a site that will last them for years to come. While we’d like to believe that we have a relatively inexpensive plan in place to help small and local businesses, we know they’re always on the hunt for something less expensive. The versatility of content management systems and those who support them and help them grow is growing by the day. Complicated programming Continue reading →

It’s easy to leave your website be when you’re logging countless hours simply trying to keep your business afloat. However, in this day and age, a few keyword-friendly pages aren’t going to keep the traffic moving to your site. Blogs don’t need to be updated all day, every day, but you need to make sure that you’re able to keep the content on your website fresh, new and exciting every so often. Major search engines, including Google, Yahoo! and Bing, all use complex algorithms to determine where a site will rank organically. Part of that algorithm is the engagement that Continue reading →

Brand Your Business! Google Changes Logos Daily, Give Yours a Holiday! Don’t Be Afraid To Change With The Seasons There was a time when a company’s logo was a sacred thing, never to be altered or played around with – and certainly not several times a year. Yet as tablets and Smartphones continue to change the paradigm of how people interact with businesses, those old rules of familiarity aren’t quite as cut and dry. If Google has taught us anything, it’s that a company’s logo – no matter how iconic – can be manipulated without necessarily detracting from the brand. Continue reading →

Click here to read the Island Packet’s Article online. The hot and muggy morning of July 10th started like most of my mornings during the work week. I set out to my office at Randy May Electric on Hunter Road. This day, I’d be taking my beloved cat, Mr. Orange to the groomer next door. As I pulled the cat carrier out of the car, the carrier broke, allowing Mr. Orange to run free. Being an indoor cat, his first instinct was fear, and he darted for a nearby drain pipe. I enlisted in the help of some coworkers and Continue reading →

Brand Management – Building a Better YOU Brand reinforcement and cross-marketing are essential in business; particularly in the business-to-customer (B2C) sector. Marketing Solutions HHI has the ability to help you maximize your end-dollar potential through a creative blend of marketing. Branding is not only about getting your target market to choose you over the competition, but it is about getting your prospects to see YOU as the only one that provides a solution to their problem. A good brand delivers the message clearly while confirming your credibility to your audience. Branding connects to your target prospects emotionally while motivating the Continue reading →

At Marketing Solutions, Hilton Head, we specialize in helping businesses develop and refine their brand message and identity in order to increase sales results. After all, it’s about telling a good story, having consumers relate, and making a sale. We will help you develop a successful brand using our creative/design processes, audience targeting, and campaign measurement. We routinely receive calls from prospective clients who already have existing marketing efforts, but looking for additional advice in pushing that product or service forward. Other clients may simply be seeking the feasibility research to determine the direction of the project or campaign. Our Continue reading →

Hey, I’m Paige Duewel, a digital strategist that helps entrepreneurs and small businesses to bring their ideas to life online…. I know, pretty vague, right? The thing is, web design is really only a small part of what I do, and it took me a few years to really understand what I was doing differently than other designers. Making The Leap I took the leap and became my own business owner. I knew if I was going to continue to push my career and skills to new heights, it was time to have more control and flexibility over my projects, Continue reading →