Stay top of mind with targeted emails

After you’ve grouped your subscribers together in different segments, it’s time to come up with a concept for the real estate emails you’ll send out. To make the most out of your email marketing, try to automate as many emails as possible.

You’ll want to have a mix of regular email marketing campaigns and automated workflows.

Regular campaigns:

  • Just sold properties
  • New or expired listings
  • Current events in town
  • Seasonal information
  • Updates

Seasonal events and festivities are a good excuse to host something for potential buyers and sellers.

Real Estate email marketing by Paige Duewel, Marketing Solutions HHI

Automated workflows:

  • Incentive email (e.g. when a subscriber signs up to receive a downloadable)
  • Welcome email
  • Relationship-building emails (a series of emails in which you introduce yourself, your service and what you can offer the subscriber)
  • Automated new listing alerts or a weekly/monthly round-up of what’s new on the market using RSS campaigns
  • Follow-up email after a meeting, viewing or sale
  • Referral or testimonial email for happy buyers
  • Drip campaigns (a series of emails to nurture customers, e.g. to get them from explorative to ready to buy)
  • Win-back campaigns for readers that haven’t shown any engagement with your emails lately

Automated email sequences are easy to implement with the right email marketing software.

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About Paige Duewel

Paige Duewel, Local Small Business Entrepreneur and Owner of Marketing Solutions HHI offers Email Blasts, Social Media Marketing, SEO, Branding, Website Design and more!