FRESH Website Content is a Must!

Google Wants Fresh Content

The brownies that you made last night taste so sweet in the morning! But brownies fresh out of the oven are even more heavenly! The same goes for website content. When you created the content and posted it on your website, the search engines salivated. Google just loves fresh content. Now you have a beautiful webpage that ranks highly. Then, while you turn your attention elsewhere, your competition writes fresh content and your website rankings fall. After a couple of weeks, the content Google once loved begins to taste stale.   What is the solution? Certainly remaking a website every month is not feasible. But Continue reading

Local Business and Local Search is Everything

Local Search is Everything to a Business. It’s not a secret that people use their mobile phones to do all kinds of surfing. But when we separate the difference between those that use a mobile device for everyday browsing and those that use them for finding local businesses, the numbers are staggering. If you were to look at your Google Analytics (and you have a good SEO plan in place), you’ll probably find that about 20-25% of your visitors overall are mobile. However, for many local businesses, it becomes clear that nearly 90% of your users could be looking for Continue reading

10 Simple Ways to get Noticed on Google

Google+ has 400 million registered users, and over 100 million active ones, according to the company’s official announcements. (And 70% of the users are male. Odd.) So now we wonder: where are all these people? If you’ve checked your Google+ account recently, you may have noticed that it’s awkwardly silent. Maybe it’s because it’s still a new service, and people are trying to find their way around. Or maybe everybody is hiding in Communities or Hangouts, and you need a super-secret password to get in. Or maybe it’s because it has so many male users, and men don’t talk that Continue reading

What Is Bounce Rate, Is It Important, and How Do You Lower It?

It’s a phrase that all web owners are going to hear sooner or later. What exactly am I talking about? Bounce rate. Just about everyone has something say on the subject, but some information leaves people scratching their head. What is bounce rate really? How do I study it? Should I worry about lowering the bounce rate on my site(s)? These are all great questions that are worth finding and answer to. First things first, let’s talk about what this bounce rate thing is. What is Bounce Rate Anyway? Google defines Bounce Rate this way: Bounce Rate is the percentage Continue reading

How Do I Get My Business To The First Page of Google?

How do I get my business to Page One of Google

It’s easy to leave your website be when you’re logging countless hours simply trying to keep your business afloat. However, in this day and age, a few keyword-friendly pages aren’t going to keep the traffic moving to your site. Blogs don’t need to be updated all day, every day, but you need to make sure that you’re able to keep the content on your website fresh, new and exciting every so often. Major search engines, including Google, Yahoo! and Bing, all use complex algorithms to determine where a site will rank organically. Part of that algorithm is the engagement that Continue reading

Has Google Penguin 3.0 Update Impacted Your Search Results?

Google Pengquin - SEO

To understand what the Google Penguin 3.0 update is, and what it’s intended to destroy, we must first understand its purpose. The original Google Penguin update was launched by Google in April 2012 and was intended to target and catch websites that were deemed to be “spamming search results.” Specifically, the update was geared to find websites that were either buying links or gathering them through link networks to increase a website’s Google ranking. Google Penguin 3.0 is an algorithm update, the fifth of its kind. It’s a mathematically automated cycling system with rules, guidelines, principles and restrictions. It’s not Continue reading

The Rules of Marketing On Google

How Do I Get My Business To Page 1 of GOOGLE?

We love developing sites that really show off what a client can do. But Google’s search algorithm is almost that of human thought. “Never judge a book by its cover” are words that the search engine powerhouse almost lives by. We work with sliders, backgrounds, and colors to be appealing to the human eye. But when it comes to web design, and how we piece together websites, the work goes so much deeper than that. Google LOVES – Connecting To Your Community A lot of the businesses that we work with are local businesses, which has made us specialists when Continue reading

Using Google Analytics to Your Advantage

For the average small business, a marketing budget is something that most only dream about. That being said, where there exists an opportunity to get a free marketing tool, there exists a chance to keep up with the bigger players in your industry. Google Analytics services like Omniture and Coremetrics can often come at a price that starts at a whopping $10,000 per year. It’s for that reason that Google Analytics has become a powerhouse, especially among smaller businesses. But the key to unlocking the full power of Google Analytics comes with knowing how to use it. Most businesses that Continue reading

The Little Search Engines That Could

The words, “I want to rank on Google for…” are some that we hear all too often. In the end, we certainly agree that showing up on Google for keywords that are specific to your business’ niche should be at the top of your priority list. But we feel the need to express how important it is to target all search engines whenever possible, and the latest ratings for comScore only help to drive our point home. Google has commanded well over 60% of the search share market for some time. However, for the first time in more than a Continue reading