Category Archives: Realtor Eblasts

Email marketing offers real estate agents and brokers the opportunity to collect more leads, nurture relationships and eventually seal more deals. Take your time to properly tag and segment your subscriber base, so you can deliver valuable, targeted content to each one of your subscribers. When your customers experience your emails as valuable and you connect with them personally, they’ll be much more likely to do business with you. To build connections with many subscribers simultaneously, you can set up automated email campaigns. Your personal messages will be sent out automatically, while you’re busy showing properties. Easy and effective! How Continue reading →

Sellers expect different things from their real estate newsletter than people who are in the market to buy. Tag this subscriber group and send targeted information about the housing market, the location they’re selling in, any increase or decrease in their home value or what homes around them sold well in the past month(s). To gain more trust and to position yourself as an expert in your field, showcase what homes you’ve recently sold. This gives the seller proof that their property is in good hands with you.

Real Estate Agents, Here’s How to Use Email Marketing in Your Business While there may be newer and more exciting ways to connect nowadays, most consumers still check their emails every day. Email marketing is an excellent way to get your name in front of potential clients, and it’s also a great way to stay in touch with former and existing clientele. Here’s why the modern real estate agents need to embrace email marketing.Email Marketing’s Return on Investment is Sky-High Email marketing has a ROI of 3800%, with a $58 return for every $1 spent. If that’s not reason enough Continue reading →

It’s called the “digital marketing age” for a reason. The real estate professionals of the 21st century communicate via email, show listings using video and maintain online blogs to keep their clientele up to date. A study about real estate in the digital age showed that 93% of the realtors prefer to communicate with their clients via email, with 94% using it every day. Also, 21% of the real estate agents aged 49 or younger has a blog, and social media is widely used to attract new real estate leads and promote listings. The National Association of REALTORS® Profile of Continue reading →

Client reviews build your credibility. It’s good to ask for feedback during the time you work together or when a deal is closed. After a successful deal — for example, 1 to 3 months later – it’s nice to stay in touch with the happy new homeowners or sellers. To build your portfolio and increase your credibility, you can ask for a referral. Then use these online reviews and testimonials in your email copy. Referral emails are also great to use for your industry partners, like lenders and attorneys. Was the partnership pleasant for both parties? Why not send out Continue reading →

We all get excited when people remember things, whether it’s our birthday or to ask how that important meeting went. It shows you care! With email automation, you don’t need to have a dolphin memory to keep track of your customers. You can automate follow-up emails after each viewing (either sent directly or using a delay of some hours or a day). Ask people what they thought of the property, whether they have any remaining questions or need additional information. Another good follow-up email is one that’s being sent about a week after a client closed on a house. Check-in, Continue reading →

After you’ve grouped your subscribers together in different segments, it’s time to come up with a concept for the real estate emails you’ll send out. To make the most out of your email marketing, try to automate as many emails as possible. You’ll want to have a mix of regular email marketing campaigns and automated workflows. Regular campaigns: Just sold properties New or expired listings Current events in town Seasonal information Updates Seasonal events and festivities are a good excuse to host something for potential buyers and sellers. Automated workflows: Incentive email (e.g. when a subscriber signs up to receive Continue reading →

Working as a real estate agent or broker is all about your network and how well you can attain and maintain relationships. Since you can only plan so many real-life coffee meetups in one day, a lot of conversations will happen online. Email marketing makes this easy. Signup forms automatically collect new leads, while automated emails start the conversation. You just need to jump in every now and then to check the engagement and see where people need additional information or help. As for branding, your emails are your vehicle to having one-on-one conversations with new leads. With each email Continue reading →

Now that you understand how much of an impact email marketing can have, it’s time to get started! If you’re starting from scratch, begin with creating an email newsletter. You can even sign up for newsletters from other agents to get ideas. Starting an Email Newsletter for Your Real Estate Business Think about the type of information that would be most useful to your clients and aim to include that information in your newsletter. You can share your own insights, articles from other experts and even featured listings. The process isn’t too difficult, either. There are tools and websites that Continue reading →

Let’s start with a simple real estate email marketing campaign. Some people passed the exploration phase and don’t need all the extra fluff in their real estate emails. They’ve got their money sorted and are ready to buy. Offer buyer leads the opportunity to sign up for an email list that’s dedicated to their needs. Send out sneak peeks, integrate video tours and give buyer leads the opportunity to schedule an appointment (preferably directly online using a booking system). For these emails, it’s important to show listings that fit the buyer’s criteria. You can either ask about their preferences directly Continue reading →

The time to stop leaving printed ads on mailboxes has come. With the unstoppable wave of digital transformation, there are many more effective ways to offer your services as a realtor. The reason why so many real estate agents have become part-time marketers is simply that it works. And within all the possibilities that digital marketing has for realtors, email marketing stands out. Email marketing is one of the most effective ways to reach out to a large number of current and potential clients in a short time. In a survey we conducted, 72% of respondents said that marketing emails Continue reading →