Let’s start with a simple real estate email marketing campaign. Some people passed the exploration phase and don’t need all the extra fluff in their real estate emails. They’ve got their money sorted and are ready to buy.
Offer buyer leads the opportunity to sign up for an email list that’s dedicated to their needs. Send out sneak peeks, integrate video tours and give buyer leads the opportunity to schedule an appointment (preferably directly online using a booking system).
For these emails, it’s important to show listings that fit the buyer’s criteria. You can either ask about their preferences directly on the signup form, or send a welcome email in which the reader is encouraged to fill in their user profile to enjoy better recommendations.