It’s called the “digital marketing age” for a reason. The real estate professionals of the 21st century communicate via email, show listings using video and maintain online blogs to keep their clientele up to date.
A study about real estate in the digital age showed that 93% of the realtors prefer to communicate with their clients via email, with 94% using it every day. Also, 21% of the real estate agents aged 49 or younger has a blog, and social media is widely used to attract new real estate leads and promote listings.
The National Association of REALTORS® Profile of Home Buyers and Sellers showed that 50% of all participants found their home on the internet.
In our own industry benchmark report, we found that real estate emails had an average open rate of 29.24% and a click rate of 2.9%.
These facts show that if you want to broaden your reach and start conversations with people searching for the right real estate agent online, you’ve got to get your marketing right. The major perks of using an email tool.
An email marketing software will give you the structure and efficiency to successfully run your real estate business.
The major perks of using an email tool are:
- You can easily collect new leads and clients
- Build long-lasting relationships within your community
- It helps you establish your own brand and reputation
- With the right emails, you can grow your sales
- Automated features do most of the work for you
- Emails can encourage referrals after a deal has been closed
The bigger your client base, the more your business will thrive.