Real Estate Agents, Here’s How to Use Email Marketing in Your Business
While there may be newer and more exciting ways to connect nowadays, most consumers still check their emails every day. Email marketing is an excellent way to get your name in front of potential clients, and it’s also a great way to stay in touch with former and existing clientele.
Here’s why the modern real estate agents need to embrace email marketing.
Email Marketing’s Return on Investment is Sky-High
Email marketing has a ROI of 3800%, with a $58 return for every $1 spent.
If that’s not reason enough to focus on email marketing, here are some more statistics that Campaign Monitor shared:
- Email is 50 times more effective at acquiring new customers than Facebook or Twitter.
- Email marketing drives more conversions than any other marketing channel, including search and social.
- The total number of worldwide email accounts is expected to increase to over 4.3 billion accounts by year-end 2019.
- 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed.