The words, “I want to rank on Google for…” are some that we hear all too often. In the end, we certainly agree that showing up on Google for keywords that are specific to your business’ niche should be at the top of your priority list. But we feel the need to express how important it is to target all search engines whenever possible, and the latest ratings for comScore only help to drive our point home.
Google has commanded well over 60% of the search share market for some time. However, for the first time in more than a year, Yahoo!’s search market grew from 12.1% to 12.2%. Given that there are billions of searches on a monthly basis, this growth is no small number. Additionally, Bing has continued to grow, hitting a new high of 16.3% of all searches in December of 2012.
Imagine if 100 people walked into your business door, and you only spoke to 65% of them. That’s 35% of people who would be willing to shell out a few dollars for your business. That’s 35% of your revenue. That’s your bread and butter. When building a website and focusing on search engine optimization, you need to monitor performance on all websites. While rankings on Google certainly update faster than either search engine, ignoring the other two major players is like saying that you’re not interested in revenue.
At Marketing Solutions Hilton Head, we know that having your brand show up as much as possible can significantly increase your odds of gaining business from any given visitor to your website, which is why we make sure to focus not only on the big picture, but on the smaller ones as well.
Contact us today to see how we can improve your SEO efforts.