It’s easy to leave your website be when you’re logging countless hours simply trying to keep your business afloat. However, in this day and age, a few keyword-friendly pages aren’t going to keep the traffic moving to your site. Blogs don’t need to be updated all day, every day, but you need to make sure that you’re able to keep the content on your website fresh, new and exciting every so often.
Major search engines, including Google, Yahoo! and Bing, all use complex algorithms to determine where a site will rank organically. Part of that algorithm is the engagement that you get on your website.
With blogging, you are providing useful content that’s relevant to people that are browsing for whatever you have to offer, while keeping your website content fresh. By determining whether or not customers are interacting with multiple pages, while spending a substantial amount of time on your site, engines can decide for themselves if you’re creating content that’s unique and important for them to know.
A major fallacy that has only become a bigger problem for companies that aren’t so “in the know” is the idea of keyword stuffing. While you want to have some keyword density for content, having to many keywords is considered a “black hat” technique, which is highly frowned upon on by search engines.
At Marketing Solutions Hilton Head, we understand how to create valuable content for you on a regular basis, with a variety of packages that vary from 10 posts per month to 1 post per day.
Contact us today to see how we can help your business grow with a fresh, SEO, and mobile friendly web design.